MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Table of Contents. Use Content That Is Mobile Friendly. Create Accessible Content.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Marketing Insider Group

JANUARY 25, 2022

There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. This list from Template Archive has more than 30 downloadable templates you can choose from. A survey conducted by a London-based digital marketing agency of over 1,000 web users found that more than 42.5

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

DivvyHQ

MAY 14, 2021

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Template 52

Template Marketing Report Advertising Agencies Paid Search Agency 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. organic visibility, traffic acquisition, revenue, etc). First contentful paint.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue. You CANNOT Do It Alone.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. But all things go-to-market will fall better into place once you do it. I don’t agree.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. Email Address.

Traffic 62

Traffic Tactics Optimization Organization 62

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing. Here are three key steps.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. Table of Contents. How Parse.ly Real-time data.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Convert

JANUARY 13, 2021

Free until a certain threshold (typically traffic) is hit. Many free tools are really freemiums that have limits on the number of tests you can run, and traffic your site receives. When researching free A/B testing tools in the market, it was surprising how tiny the number was. Google Optimize. GTM Testing.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Create the audience.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

seo.co

APRIL 24, 2021

When businesses reach the point where they are ready to start scaling their content creation, they often encounter the problem of how to go about it. They may already have some content in place, but meeting the growing needs of their business becomes a challenge that many businesses aren’t ready for. Content Types and How They Fit.

Content 98

Content Lead Scoring Lead Ranking Curation 98

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. While SEO has a broad reach, you need to get the right message to the right people if you want them to click through to your content and convert. Build sprints to address problem areas.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. Improve conversion rates with highly-focused content. (In Customer Personas vs. Target Market. Google Analytics.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Google Docs. The Stocks.IM.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Register here. .

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SmartBug Media

JULY 13, 2023

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Without these requests, you could be at risk of losing relevance in the market. After all, this is the bread and butter of your business. This is where conversion rate optimization comes in.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Unbounce

DECEMBER 1, 2021

Google’s top advantage is its sheer scale. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users. Plus, Google Ads cover search results and Google platforms like Maps, apps, and websites. Plus, it tends to be more cost-effective than Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139