Buffer

APRIL 3, 2023

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. Welcome to the second installment of Creators Unlocked! Q: What inspired you to start creating content on social media? One, repurpose.io

Social Media 84

Social Media Work Management Youtube Marketing Management 84

KoMarketing Associates

NOVEMBER 8, 2018

Digital marketing should be a part of your organization’s regular and ongoing strategy. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Brandwatch Marketing

JANUARY 2, 2019

As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Using a “funnel” as a metaphor is somewhat misleading, however — especially in a rapidly changing digital sales environment. Get the Sales in 60 Seconds newsletter for the latest and greatest sales content.

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

Optinmonster

DECEMBER 19, 2023

Are they entering their real name and contact information? For all you know, all the information they enter could be fake. Most data breaches involve cybercriminals using hacking techniques to steal credit card information. But you do need to verify their age for adult content or products.

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. To counter this issue, you must make sure that your content is native to each platform you publish on.

SEO 85

SEO Top of Funnel SERP Content 85

Content Standard

JUNE 19, 2018

If you’re working in content marketing and have never heard of nor seen the sales or purchase funnel , stop what you’re doing right now and go talk to your sales team. It’s also closely aligned with your content marketing funnel, your content strategy, your target audience, and your audience development.

Top of Funnel 67

Top of Funnel Marketing Funnels Lead Ranking Content Marketing 67

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! They’re also vital to digital marketing.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Attribution Analytics Google 120

PureB2B

JUNE 23, 2021

At this point, it is possible to automate content marketing delivery at virtually every step. With the widespread introduction of marketing automation tools, systems and plugins, content is now more efficient and effective, from keyword research to content creation and delivery. Account-Based Marketing. Marketing Automation.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. It’s the same across all marketing disciplines, not just content marketing performance.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

ConvertKit

JANUARY 27, 2021

The creator also feels like they should use social media to grow their business. This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. You don’t need a massive audience to make money as a creator. What you do need is a bit of patience and persistence.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Mailmunch

MARCH 2, 2021

Welcome emails have around a 60% higher open rate than other promotional emails. This is when the subscribers think about you the most, and the email will imprint your brand on their minds. The content of this email can be both informational and sales-y. When to Send a Welcome Email. Welcome Email Goals.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. Email is the most effective digital channel. Take a look at this collection of statistics to find out.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Content Standard

MAY 11, 2017

Whether it relates to a burgeoning content strategy or social media marketing campaign, the quest for a new, bold approach can often take up as much time as the original marketing initiative. You don’t always need some “outside the box” content program or ingenious social media marketing ploy to do your job well.

Social Media 62

Social Media Organization Marketing & Strategy Media 62

Valasys

JUNE 20, 2019

Leveraging Simplicity According To The Brain Preference: Paraphrasing complex sentences in your content to simpler ones, helps in engrossing the users’ attention for a longer duration. Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well. Best Practices.

Inbound Marketing 61

Inbound Marketing B2B Marketing Optimization Conversion 61

SmartBug Media

AUGUST 29, 2019

Content marketing costs 62 percent less than traditional marketing and generates three times as many leads. This statistic from Demand Metric should show you the importance of inbound marketing and why companies continue to invest in content marketing year after year. How does video content fit inside the inbound methodology?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

accelerate agency

MAY 24, 2023

If that’s the case, use the links below to find the right information for you: What is Google Analytics? Traditional referral campaigns like email shots and social media can resemble a bit of a scattergun approach. In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

NOVEMBER 9, 2021

Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. What Is Exit-Intent®? But tools like OptinMonster changed that. Do Exit Popups Work? And so much more.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

SEPTEMBER 2, 2019

Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns. Instagram Carousel Ads. Image source: TechCrunch.

Tips 76

Tips Cable Paid Search Agency Amazon 76

PureB2B

MARCH 22, 2017

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

PureB2B

MARCH 22, 2017

The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Outreach

JUNE 2, 2020

Join us for a special two-part webinar series where we’re sharing our tips for pivoting and planning for a virtual event (part 1) and how to turn registrations and content into pipeline (part 2.). That sounds obvious — event planning is hard, especially when you’re showcasing 40+ speaker sessions and panels. Until then, this is our story.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Adobe Experience Cloud Blog

APRIL 12, 2016

Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox? Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox? 77% of respondents would share personal information for significant discounts.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Image credit: Brands&People on Unsplash. Customers’ purchasing decisions can be significantly influenced by your video content. What distinguishes videos?

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. That means that getting a like is a means to an end, but not a goal.

Facebook 50

Facebook Tips Digital Asset Management Business 50

ClearVoice

JULY 12, 2023

In an age where consumers are more informed and selective than ever, hard-sell tactics no longer cut it. And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It requires going above and beyond that.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

Differentiation 133

Differentiation Brand Identity Branding Work Management 133

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Outbrain

APRIL 22, 2019

It might be getting them to read a blog post, sign up to a newsletter, or share something on social media. The action you want them to take will depend on your goal, whether it be lead generation, building brand awareness, promoting an event or purchasing a product. The CTA is the ultimate goal of any digital marketing asset.

Urgency Marketing 28

Urgency Marketing Mobile Advertising Paid Search Agency Mobile Marketing 28

Content Standard

DECEMBER 30, 2020

Regardless of the form it takes, content powers your company’s marketing and sets the tone for the public’s perception of your products and/or services. That’s where content marketing awards enter the arena. Image attribution: Kampus Production on Pexels. Entries do not, however, need to have been created this year.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. At first, you knew everyone at the party. You know them.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119