Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. there is a lot of potential content we should produce for inbound marketing. My Interview Approach. Question 2: Lead Scoring. MORE >>

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Social media. MORE >>

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true. Content needs to be informational and neutral in tone. tips to take social to the next level by iMedia Connection. ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! MORE >>

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To "do" inbound marketing, you also need to "do" content. Content is not your entire inbound marketing strategy. Yes, content is a vital, irrefutable part -- but so is social media, SEO, email marketing, lead nurturing, and so on. Be careful here. MORE >>

Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. But, here’s the rub: It’s going to take time, effort and content to reach that point. If you have heard the term “content” tossed around in marketing, but aren’t quite sure what it is, it’s just a fancy term for information. Content could be anything from a link to a newspaper article, to a blog post. From that, you can determine what content they’ll value. Industry. MORE >>