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How to Use Data to Create More Relevant Content


Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Simple economics.

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22 Noteworthy Content Marketing Guides and Tips


Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy


Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016.

26 Outstanding LinkedIn Tips and Tactics


Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. million in revenue.

48 Phenomenal SEO Guides, Tips & Tactics


Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Expert SEO Guides, Tips and Tricks. But change is.” by Forbes.

10 Tips for Getting Long-Term Traffic to Your Content


Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics. Evergreen content is content that stands the test of time.

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013


Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Simple Tip to Get a Huge Increase in Engagement on Twitter by Twitter Tips for Beginners.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Content could be anything from a link to a newspaper article, to a blog post. Every time you see the word “content,” just think, “Oh, they mean information.”). Guess what? Industry.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.

11 Actionable Writing Tips [+Examples]


As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Here are 11 actionable writing tips to help you do just that. 1. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Image source.

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Best Twitter Guides, Tips and Tools of 2010


And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012


As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

18 Tips for Planning a Flawless New Product Launch


At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 18 Foolproof Product Launch Tips. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 5) Share your messaging with everyone.

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15 Insider Tips for Creating a Content Creation Machine [SlideShare]


I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To "do" inbound marketing, you also need to "do" content.

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Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week


This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. If you’re in a content creation role, you cannot wait for inspiration. Marketing can be extremely difficult.

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Ways To Solve The Content Marketing Planning Conundrum. 1. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it? Modern Marketers need to consider killing their current approach to customer contact with relevant content.

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25 of the Very Best Content Marketing Resources in 2016 … So Far


Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

22 Exceptional Business Blogging Guides, Tips & Tactics


A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” ”).

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24 Exceptional Email Marketing Tips, Techniques and Tactics


crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot. Email Design Tips.

12 Tips for Writing Clickable Search Ad Copy


Content creation is an essential part of a marketer's day-to-day job. Now that we've gotten the definition of a search ad out of the way, here are 12 tips for writing quality ad copy and making the most of the limited space. To get started with choosing the best keywords for your ad, here are some helpful tips: Think like a customer. Tip: If you don't know, ask them.).

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6 Tips to Increase Your Email Marketing ROI

Content Standard

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. 1. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Source: Hubspot].

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Dear HubSpot: My Mom Is the Only Person Reading My Blog


Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. To get noticed, you''ve got to start promoting your content to the right people in the right place at the right time. Sound good? Is it just a time thing? Thanks!

The Big Content Marketing Fail: How Much Content Do You Need?


In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse.

How to Have a Super Productive Weekend: 12 Helpful Tips


Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly. "I try to leave my house as early as possible," says Leslie Ye , writer and editor for HubSpot's Sales Blog. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. Check out the list below for some ideas.

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Best Twitter Tips, Tools and Tactics of 2011


What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., Twitter and SEO.

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Best LinkedIn Guides, Tips and Tactics of 2010


What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. Some Linkedin Tips & New Features From Talent Genius Ltd. by My Venture Pad. Digg this!

5 Smart Tips for B2B Content Marketing

Social Media B2B

So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. It’s important to note that developing a content strategy should never be done by marketing alone. Produce Good Content.

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5 Proven Tips to Keep Leads Engaged With Retargeting


Proven Tips to Keep Leads Engaged With Retargeting. 1) Segment your audience. Once segmented, you can target each group with creative and content that’s most relevant to them. Dynamic carousel ads on Facebook can display the most relevant products to customers, regardless of device -- desktop, mobile, or tablet. This post is not about these people. shoes).

How to Write a Great Email Signature: 9 Tips With Real Examples


Here are some tips for creating ones that are helpful and professional, including a few great examples. You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider. Tips for Writing a Great Email Signature. 1) Keep colors simple and consistent. Even better? That's super fast.

How to Detect, Repair & Profit From Underperforming Content


As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

How to Craft a Standout Online Portfolio: 7 Tips & Tools


This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish. Once you’ve narrowed your relevant portfolio pieces down, ask colleagues, advisors, and professionals you trust to provide honest criticisms of your work.

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8 Data-Driven Tips for Using Images in Blog Posts


Follow the eight tips below  to learn data-driven tips that will help you squeeze the most value out of images in your blog posts. Data-Driven Tips for Using Images in Blog Posts. 1) Use images of real people. In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Ninety-four percent!

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Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week


Poring over the content we put out this past week at HubSpot, one word really stuck out to me. By leveraging the power of "how" more frequently, we as inbound marketers can make sure we''re producing content that''s genuinely useful. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. The word? Enjoy! Well done!

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Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week


How to Grow Your Database Through Blog Comments [Quick Tip]. Typically when you think about growing you contacts database through blogging, you think about focusing on topics that are relevant to your buyer personas and using calls-to-action to incite conversion opportunities. Blogging content creation How to Fight Trolls: A Blogger’s Survival Guide.

7 Tips for Making Your Transactional Emails More Personal


So what are those seven tips to make my transactional email more personal? 1) Actually personalize the email. But finding non-intrusive ways to reengage users with quality content that is relevant to what they've been interested in before can be a good personal use of transactional email that can bring people back into the fold. 7) Write right. Glad you asked. Anything else?

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24 Exceptional Email Marketing Tips, Techniques and Tactics


That means email marketers need to be more thoughtful and creative in terms of attracting subscribers, crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Email List Building Tips.

10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. What content types do readers want to see more of in the future? How are readers consuming content?

50 Tweetable Twitter Tips You Wish You Knew Years Ago


Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Each tip has a [click to tweet] link so you can quickly tweet out that tip. Mix up your content and interact with your followers. Tweet funny/interesting content along with the business content. click to tweet].

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