Trending Sources

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

6 assumptions push marketing gets wrong

Biznology

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The presumption of relevance. Relevance is at the heart of our language use.

How to Setup Workflows in HubSpot

Synecore

Is it a content download? Lead nurturing typically involves sending more than one email in an attempt to build trust, establish a relationship, and provide an offer that is educational, contextual, and relevant. In step 1 you segmented your contacts into relevant groupings.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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Is Author Rank Really Relevant?

Hubspot

If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. ” so searchers understand the value of your content.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Help your reader out and link to that great content!

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How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.". Blogging: Easily create content that will help your business get found.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. What's important to emphasize here is relevancy.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. there is a lot of potential content we should produce for inbound marketing.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

Benefits of HubSpot's Social Media Tool

Synecore

What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Relevate ). HubSpot ). HubSpot ). HubSpot ).

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

Brand 155

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. By launching HubSpot Research, we are bringing our insights to the surface so everyone can take advantage of them.

Personalizing Content with HubSpot COS

Synecore

HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. HubSpot.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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The 17 Best Social Media Management Tools

Webbiquity

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 17) HubSpot Social Inbox.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Content Marketing Findings. HubSpot ).

Stats 142

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

B2B Lead Generation | Content Marketing. Joe Pulizzi, Content Marketing Expert. Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. For the record, I’m a HubSpot partner (but essentially vendor-agnostic).

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.

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Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

How HubSpot COS Differs from a Traditional CMS

Synecore

Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses.

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

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Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. Hey folks, welcome to the second installment of this column.

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords.

PPC 28

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.