Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Top Rank Marketing

OCTOBER 20, 2023

At Content Marketing World in Washington D.C., This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. If you’re lacking imagination and you put “crap” in to the prompt of a GenAI system, you’ll simply get “crappy” content out.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

ClearVoice

SEPTEMBER 22, 2023

Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Marketing Insider Group

JANUARY 30, 2023

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways. Yes, old ideas in a new context.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 107

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 107

Oktopost

FEBRUARY 12, 2024

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. Financial institutions must be able to navigate the complex web of regulations while staying up-to-date with modern forms of communication, including social media. What is the Smarsh integration?

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The COVID content strategy. We’re always here.”

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Biznology

DECEMBER 21, 2020

Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. In it, they make a case for what they call a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. The problem emerges when government institutions get politicized.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Content Science Review

JUNE 28, 2023

Promising developments and startling problems in the fight against AI-driven misinformation. See the biggest changes in this roundup.

Social Media 52

Social Media Media Features 52

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Many businesses offer legal content writing. How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele? Moreover, content brokerages can make direct conversations cumbersome, if not impossible.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper : Marketing leaders, are you actually ready for AI?

Marketing AI 126

Marketing AI Ethics Work Management Marketing Management 126

Contently

MARCH 28, 2023

A few years ago, a client asked me to train a content AI to do my job. I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. But the client insisted that he wanted the content AI to pick the articles instead, with the ultimate goal of fully automating the newsletter. .”

Lead Ranking 84

Lead Ranking Content Training User-Generated Content 84

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Biznology

DECEMBER 8, 2021

She is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. Who is your favorite fictional hero?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Please review our full disclaimer before reading any further.

Paid Search Agency 95

Paid Search Agency Social Media Advertising Agencies Ad Agencies 95

Convince & Convert

SEPTEMBER 12, 2014

The tick tock until the big content marketing software shakeup is under way. The most striking feature of Content. » Content Marketing angel investing content marketing predictions content marketing software content marketing trends content marketing world investment Social Business social media software social media strategy'

Content Marketing 163

Content Marketing Content Curation Marketing & Strategy 163

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing. Weed For Black Women.

Social Media 89

Social Media Branding Brand Identity Media 89

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. This has made many other governments wary.

Ethics 108

Ethics Marketing AI Multivariate analysis Paid Search Agency 108

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

Marketing AI 110

Marketing AI Paid Search Agency Enterprise Management Gartner 110

Brandpoint

AUGUST 17, 2022

So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies. Not all sponsored content providers offer guarantees, so be sure to do some digging. Not all sponsored content providers offer guarantees, so be sure to do some digging.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

ClearVoice

MARCH 1, 2022

With the rise of new technology and social media, it has become increasingly challenging to determine what is true and what is false. But with new technology, anyone can create a website and fill it with whatever content they want, with no regard for the truth. Go to a government or university source wherever possible.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Creating content? Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Adobe Experience Cloud Blog

AUGUST 9, 2012

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. 2) Develop a governance board charter.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan. Q: What type of brand content will work best right now?

Branding 147

Branding Brand Identity Media Content 147

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91