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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Highly visual content design. Merchandise our best content. Connect content to authors. Highly visual content design. That way, our subscribers can focus on the content, not our conversion goal. The Old Design.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Make content a part of every campaign planning discussion. Besides, good content will fuel demand gen success much more quickly than clever creative. 5. Improve campaign measurement.

Google Bought a Zoo [Infographic]

Modern B2B Marketing

Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”.

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” New to the rankings is a list of top content marketing brands. Content Marketing. 100. 2.

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Is Google Hummingbird a Win For Marketers?

Modern B2B Marketing

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. He is Marketo’s Digital Marketing Evangelist and can always be counted on for a humorous and very lively performance. Winner: Acquia.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Marketo.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

What’s the Value of a Google Hangout for Marketers?

Modern B2B Marketing

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Google is having one hell of a time proving the value of the “social layer” that ties all of Google’s platforms together, but those of us who have been listening are way ahead of the game. Marketo has hosted 4 Hangout On Air’s over a period of two months.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How do you create a content marketing strategy? Image credit: Intergage.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. An infographic.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Next, we roll our eyes at yet another prediction of the death of content marketing, but acknowledge the author’s point that influencer marketing is more important than ever. Content marketing in the news.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Few would be considered relevant for most B2B campaigns. Indeed, Marketo already had a reasonable set of B2B social marketing features. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts.

The Life of a Content Asset: Tracking Real ROI

Modern B2B Marketing

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was. Downloads.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. The Result. 2014).

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Ways To Solve The Content Marketing Planning Conundrum. 1. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it? Modern Marketers need to consider killing their current approach to customer contact with relevant content.

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Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content. Ways to Improve Your Content ROI. 1.

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9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. You don’t need to memorize and obsess over every single measurement in Google Analytics.

It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals

Modern B2B Marketing

Consumers feel increasingly comfortable making considered purchases online, and, as a result, marketers must seize any opportunity to personalize cross-channel content. In the past, personalization was mainly used to identify visitors by name or location and lacked a specific context or relevancy. Personalizing Content at Every Step of the Customer Journey. Within one month!

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough.

If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that.

7 Tips for a Successful PPC Landing Page

The Point

Effective PPC campaigns start with effective, action-oriented ad copy that’s relevant to the search term. They end with an engaging, easy to navigate landing page that’s relevant to the ad copy. Where do most paid search (PPC) campaigns succeed or fail? The rewards from making even slight improvements to your PPC landing pages can be dramatic. Include a clear, specific call to action.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. Take a hard look at your sidebar.

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8 Ways to Improve Your Online Content Marketing

Synecore

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Is Content Marketing Traditional Advertising’s New Rival? Or is it? Cheers!

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. That means creating and repurposing valuable content that reflects what your buyers and prospects are interested in, and guides them through the sales funnel at their own pace. Plan your Content. Optimize Content for Inbound Marketing.

The Powerhouse Content Marketing Team: Build It and They Will Come

KoMarketing Associates

It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. because we’re going to break this thing down content marketing style. All right, so everyone already knows that content is king but the real question is how does content become king?

How to Create a #Winning Content Marketing Campaign

Modern B2B Marketing

by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater.

5 Key Takeaways From Content Marketing World 2012

Modern B2B Marketing

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Only 36% of Businesses Believe That Their Content Marketing is Effective. .

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Topic.

How to Get More Out of Your Content Promotion

Modern B2B Marketing

by Dayna Rothman You have worked hard to create some awesome content. How do you get your thought leadership pieces to your audience?  To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Ask them for some quotes on the quality of content and then use those quotes in your promotions.

Top online marketers on Twitter

Biznology

included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. CMIContent — Content Marketing. ContentCouncil — The Content Council. ContentHackers — Content Marketing. contentlyContently. Roberts.

Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Content Creation

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According According to a recent study by the  Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because  statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Content Marketing Institute Blog.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Google “lead nurturing” and you’ll get back 81,900 results. Content is what drives the lead nurturing engine. She said that lead nurturing should be “…about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving.”. Why is lead nurturing important?

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