As the content on B2B websites grow, we marketers have a real challenge on our hands: how do we best organize information so the right buyers can find the right information at the right time? This site does a great job with organizing its information, providing multiple ways for users to find the information that is most relevant to them. Promote popular content One of my favorite ah-ha points from Doug’s post is this: “A really common mistake in content marketing is to promote the recent over the best. Is there some relevant industry news? Tweet MORE >>

Ardath Albee’s  Marketing Interactions  @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Marketo’s  B2B Marketing and Sales Blog  covers the latest trends and best practices in B2B marketing. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Content MarketingFollow Eric. CMO4Hire. MORE >>

Effective PPC campaigns start with effective, action-oriented ad copy that’s relevant to the search term. They end with an engaging, easy to navigate landing page that’s relevant to the ad copy. Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad. Where do most paid search (PPC) campaigns succeed or fail? Not “learn more.” Sell the offer. MORE >>

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. ” “As we continue to launch multiple campaigns globally and in the various industries with which we work, it is important we maintain accurate data to ensure we are sending relevant content to our audiences,” said Ruth-Ann Femenella, Marketing Programs Manager at GXS, a leading B2B integration company. MORE >>

It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. MORE >>