illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. According to eMarketer , “Creative execution is the No.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Anyword

JANUARY 31, 2019

Content Marketing Institute. Vendor Blogs (with valuable content). Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. The post What Industry Leaders are Reading to Stay Informed appeared first on Keywee. Campaign (Asia, India, etc.). Marketing Land. Neil Patel.

Storytelling 43

Storytelling Emarketing Aggregators Newsletter 43

Ambal's Amusings

FEBRUARY 8, 2010

Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. You’ll find the majority still filled with Me, Me Marketing or feeds ‘n speeds content. Content availability will continue to grow – in volume as well as diversity.

Emarketing 100

Emarketing Vendors Content Marketo 100

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In fact, a study by eMarketer predicted that 122.7 Why is this the case? Consider utilizing FAQs.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Webbiquity

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. eMarketer ). Buyers appreciate business social media use. MarketingSherpa ). WordStream ). 89% of U.S. Skyword ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

ViewPoint

APRIL 25, 2011

The Tsunami of information available online has reversed that focus, only marketers have been slow to respond accordingly. What they choose to do next in response to your content and communications is a critical pivot point. Marketers need to start thinking about what comes after contact information. Your thoughts?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this ). They may be right.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. This “mobile-first” mindset gives consumers the ability to access information wherever they want to research and make purchases. rely on computers over smartphones for product information.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Onalytica B2B

AUGUST 17, 2017

Influencer marketing is an exciting strategy; according to eMarketer 84% of marketers worldwide said they would launch at least one influencer campaign within the next 12 months. Influencer marketing ramps up and increases the quality of your Influencer Generated Content. The exact same goes for influencer marketing. . DOWNLOAD NOW!

Paper 0

Paper Practices Work Management Emarketing 0

illumin

MARCH 5, 2024

These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. There are two variations: first-party cookies and third-party cookies.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. ABM relies far too heavily on both technology and information to go far without those departments. Get Your Content Ready for ABM. Embrace Personalization. billion.”.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. YouTube ).

Stats 98

Stats Video Marketing Planning Emarketing 98

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Learn More: 5 Pillars of Audience-Centric Content. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. eMarketer ). eMarketer ). eMarketer ). And, with the dawn of 5G -- a cloud-based high-speed wireless network -- tech innovation won't be slowing down anytime soon. billion ( IDC ). In 2019, 42.9

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach. Most all trade shows and conferences are canceled, and information is coming at us all times of the day.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Behavioral and Demographic: Targeting by behavioral patterns and demographic information. Live Events: Using any feed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. Next year, growth will be 3%. But by 2020? We can only expect 2% growth.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S.

Studies 111

Studies Content Emarketing Internet Marketing 111

Contently

AUGUST 15, 2017

A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. That process leads to a lot of informality. As a result, if business is going well, both sides may be content with the status quo instead of pushing to re-evaluate and improve. Data and ROI.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Biznology

MAY 8, 2019

Curate Shareable Content. An imperative part of effective digital marketing is producing the right type of content. Your content will make or break your strategy. As you curate content, make sure the content helps your business grow its reach. As a result, it will boost your bottom line.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100