Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.

Cost Per Thousand 98

Cost Per Thousand Top of Funnel Funnel Advertising Lead Ranking 98

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Design That Delivers The design of your email is just as important as the content.

Email Marketing 70

Email Marketing Branding Brand Identity Trigger Marketing 70

ClearVoice

JULY 27, 2022

Branded content is everywhere today, from apps to your local newspaper to that DIY photo you found on Pinterest. In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing?

Examples 52

Examples Branding Brand Identity Content Marketing 52

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Marketing Insider Group

JUNE 23, 2020

It’s important to pay attention to how the IoT is changing marketing, particularly in areas like content marketing. The Internet of Things and Marketing. So far the direct marketing opportunities in smart speakers and digital assistants have been fairly limited. The Internet of Things and Content Marketing.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Marketing Insider Group

DECEMBER 13, 2022

Use data related to their past engagement to help make your communications more relevant. Here are some pieces of information to include for personalizing direct mail: First and last name. At the close of your direct mail content, it’s helpful to include upcoming event dates and times. Previous donation amount(s).

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Marketing Insider Group

MARCH 10, 2014

Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. CMOs Shift Budget To Content Marketing. And I’m not alone. The best way to do that?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

Martech Advisor

NOVEMBER 18, 2019

As the only generation to grow up with anytime-anywhere digital connections, Gen Z has different views on the internet, privacy, content and commerce. Mobile devices are the hub of Gen Z’s digital life, but other connected devices such as TV and tablet/portable computing also play prominent roles in how they consume and share content.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59

Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

Martech

SEPTEMBER 19, 2023

Building on the existing capabilities of Oracle Fusion Marketing and Oracle Fusion Sales , Guided Campaigns directs marketers through a step-by-step process to generate automatically qualified leads and deliver them to sales as conversation-ready opportunities.

Work Management 110

Work Management Marketing Management Service Marketing AI 110

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Stevens & Tate

APRIL 18, 2024

Proper keyword optimization ensures your content appears in relevant searches, boosting visibility and driving targeted traffic to your website. Content Quality : Is your content relevant, useful, and well-written? Meta Tags and Descriptions : Do they effectively describe and promote your content?

Marketing Websites 52

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 52

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

illumin

MARCH 5, 2024

Here are some tips on staying on top of the cookieless mobile world : Consider contextual advertising: Contextual advertising involves placing ads on websites based on their content and relevance to the user’s interests. Meanwhile, media experiments, through testing hypotheses, yield insights from real-world scenarios.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

sagefrog

DECEMBER 6, 2023

Refreshing your marketing and sales materials, including print ads, can revitalize your brand image, reach a broader target market, and resonate with audiences in memorable ways. Our research says it all—32% of our surveyed colleagues reported sales and marketing lead success through direct marketing and sponsorship outlets.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Stevens & Tate

MARCH 8, 2022

However, it’s more challenging to engage them through mobile content. Many Boomers have Facebook profiles and can be driven to take action through social marketing and content marketing. Well-written content can go a long way towards converting a Boomer. Marketing to Millennials.

Generation 128

Generation Branding Brand Identity Peer-to-peer 128

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Only B2B

MAY 22, 2020

Account Based Telemarketing Appointment Generation Content Opt in Telemarketing Confirmed Call Back Telemarketing Leads Lead Generation, Branding, Building/Adding Subscribers BANT Leads Highly Qualified Leads. Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. But is data all that’s needed to drive B2B marketing success?

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. What does a “good lead” look like anyway?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. NY Times hosted a U.S.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Inbox Insight

MARCH 14, 2022

Thorough research into your target audience and market should also reveal your most crucial channels, how they align to your target buyer’s journey and the types of content they resonate with the most. The below diagram demonstrates how to combine channels and content formats to support your multi channel strategy.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

BenchmarkONE

JUNE 25, 2020

Where you get your news matters, and that includes your marketing news. There’s a ton of content out there, and it’s easy to get caught in the hamster wheel, being fed the same old content day after day. Doing so can ultimately dictate the success of your efforts, as well as serve as a way to inform your content creation. .

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

seo.co

JANUARY 23, 2022

Try any or all of these three significant ways you can earn valuable backlinks from major sites: Write High Quality (Link Worthy) Content. Writing high quality content is one of the most effective ways to increase the likelihood that you will attain links from larger websites. Become a source for research.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. The challenge is that marketers don’t know every potential path their buyers can take, every site they might visit, every message that might resonate, or every resource they might find.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Binary Demand

MAY 17, 2023

Email marketing segmentation is a widely used marketing technique that allows you to precisely target your audience by identifying different email list segments based on specific data or behavior. According to the Direct Marketing Association (D.M.A.), This can help you craft audience-relevant messaging.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. USER-GENERATED CONTENT. EXPERT OPINIONS.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Stevens & Tate

JULY 20, 2020

Optimize captions using brand hashtags and relevant hashtags with high popularity. Encourage others to share the hashtag with it theming around a relevant, trending topic that consumers are passionate about. Keep in mind that 40% of Instagram videos do not have sound on, so ensure you caption relevant verbal content.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Content Standard

MARCH 24, 2017

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. According to Janrain and Harris Interactive , 74 percent of consumers get frustrated with websites when content appears that has nothing to do with their interests.

Marketing AI 53

Marketing AI Personalization CTR Marketing & Strategy 53