Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 99

Open Rate Sample Marketing Management Public Relations 99

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%. Not bad, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 77

Advertising Benchmark Lead Scoring Lead Ranking Comparison 77

KEO Marketing

DECEMBER 16, 2014

While we have discussed the explosion of mobile quite a bit here recently, much of the focus has been centered on making websites and other online content mobile-friendly. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! In this guide, we will share the steps seasoned email marketers use to create engaging newsletter content, along will get you better results.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

SendX

MARCH 16, 2021

If you use images in your content then you will get at least 94% more views. Besides, take a look at social media, almost all contents are visual there. Or when you see so many illustrations with visual contents like images & videos, isn’t it even better? Visual content can be easily digested by your audience.

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Design elements (masthead, layout, etc.) Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.).

Newsletter 117

Newsletter Practices Analytics Optimization 117

SendX

JUNE 12, 2020

With email marketing, you own the content, list and all your data. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Conversion Rate. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to.

Marketing Management 361

Marketing Management Tools Planning RSS 361

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Optimizing for mobile is important too.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5%

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Binary Demand

APRIL 19, 2024

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SmartBrief - Marketing

FEBRUARY 26, 2024

As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Bound and unsubscribe rates Analyze competitors to inform newsletter strategy Whether you are starting with a clean slate or looking to refine an existing newsletter program, one key data point to consider is competitors.

Top of Funnel 120

Top of Funnel Newsletter Planning Peer-to-peer 120

Litmus

MAY 24, 2022

Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Brands and content creators are constantly looking to build strong, direct relationships with their audiences—and email newsletters can do that. Want to see what’s trending in email design? Rethinking analytics.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Litmus

MARCH 27, 2024

Especially for newsletters where the primary goal may just be to read the content. Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Do your subscribers just skim your email, or do they spend more time reading it?

Ideal Customer Profiles 95

Ideal Customer Profiles Click Rate Copywriting Newsletter 95

RebelMouse

JANUARY 5, 2024

A is the control page, and B is the variation page that may slightly change the headline, button design, or layout. Improving User Experience: A/B testing allows you to identify what content and designs appeal most to your customers, which can enhance how visitors interact with your website, leading to better user experiences.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Binary Demand

JUNE 12, 2023

Moreover, B2B email marketing is designed to engage with decision-makers, stakeholders, and professionals in a corporate context. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Moreover, B2B email marketing is designed to engage with decision-makers, stakeholders, and professionals in a corporate context. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Determine the frequency and content of email campaigns to be sent.

SMS 70

SMS Marketing AI Best Practices CMO 70

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 110

Open Rate Click Rate CAN-SPAM Advertising Benchmark 110

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. Spotify uses a year-in-review email to focus the content on their customers. Click rate: Click rates will give you a better indication if subscribers are engaging with the content of your email.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

SmartBug Media

JANUARY 4, 2023

Keeping your customers up to date on events, new products, and sales promotions while creating personalized content geared toward the appropriate stage of the customer journey is almost certain to result in increased sales. Case 1: Promoting High Quality Food with High-Quality Content. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

DealSignal

FEBRUARY 23, 2023

From building a targeted list to creating compelling content and optimizing your campaigns for conversions, these strategies will help you create email marketing b2b lead generation campaigns that engage your target audience, build trust, and drive results.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98