KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Anyword

MARCH 30, 2022

What Is SEO, and Why Is it Important? SEO means “serious enough to outsource”. SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. The proper use of SEO terms depends on various tips and tricks.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

Video Marketing 126

Video Marketing Youtube Click Rate Allocation 126

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Moz

MAY 10, 2020

While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword.

Keywords 104

Keywords Research SEO Lead Scoring 104

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. Before you start diving into your content or producing anything new, you need to make sure SEO is built into your company’s existing frameworks for content creation.

CTR 50

CTR Features Organization SERP 50

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. A high CTR indicates that your ads are relevant and engaging to your audience.

Paid Search Agency 86

Paid Search Agency Ads Google Marketing Analytics Tools 86

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Text can be formatted according to use case, including product descriptions, landing pages, and SEO meta descriptions. Here are our findings: Celebrities .

CTR 52

CTR Copywriting Tools SMS 52

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. Personalized user content.

Trends 93

Trends Content Marketing Content Curation 93

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Be authentic. Use relevant keywords.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

FEBRUARY 5, 2019

Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. And, more importantly, how we can use these findings to guide strategic SEO campaigns.

SERP 120

SERP Features Top of Funnel Display 120

Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. A featured snippet is a content block above the first organic result that succinctly answers the search query, which led to the term – position zero. Marketers need to adapt to this change and rethink their approach to SEO.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Outgrow

DECEMBER 17, 2020

Content Marketing Trends & Statistics Post COVID. Amidst the COVID 19 mayhem, content marketers responded quickly to the changing nature of business-customer interactions. 53% of the surveyed marketers changed their promotion and content distribution strategy. So, we suggest you take a look at “Interactive Content”.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

OCTOBER 27, 2019

Contents 1. Video SEO 7. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. It’s a valuable content format with a lot of benefits. Who’s the target audience who will watch your video content?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Contents 1. Video SEO 8. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. This new trend has forced the SEO industry to work even harder to compete for fewer clicks. Example: Use Question and Answer content with bullets/numbers. This intriguing trend has our team wondering what’s next?

SEO 40

SEO Trends Paid Search Agency CPL 40

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Then there is Adwords ‘Remarketing’ – if people are engaging on your content on Google+ and then click through to your website, you can follow them around the web. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Develop a content strategy. Exciting stuff. Food shopping series.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Lake One

AUGUST 13, 2020

With 54% of consumers wanting to see more video content from a brand or business they support, you need to be sure you’re one of those brands or businesses or your competitors will. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media. Image Source: Oberlo.com. Show me the money!”

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Avoid using images or text that don’t accurately reflect the content of your video.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ConvertKit

JANUARY 27, 2021

This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube. YouTube’s longer format than, say, an Instagram video means you have more space to get creative. Image via pianoTV. Image via Productive Blogging.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Moz

MARCH 2, 2020

Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. In the local SEO world, there are few things sadder than seeing local business profiles filled with disregarded reviews, questions, and negative photos. Keter Salon of Berkeley, Calif.

Ideal Customer Profiles 65

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 65

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Clickbait is successful because the content often follows a formula. Clickbait Titles.

Traffic 95

Traffic Work Management Ethics Youtube 95