Marketing Insider Group

JANUARY 14, 2019

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. The general public has grown warier of the media. And that’s […].

Customer Surveys 276

Customer Surveys Content Marketing Content Privacy 276

Marketing Insider Group

MARCH 18, 2019

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

Content 279

Content Work Management Content Marketing Effectiveness 279

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

protocol 80

MARCH 5, 2024

Artificial intelligence (AI) content creation has become a valued advantage in many different fields. It fills gaps in workforces and supports those who lack the bandwidth to scale their velocity.

Bandwidth 97

Bandwidth Content 97

Marketing Insider Group

JUNE 26, 2019

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. Integrating your content creation in […].

Paid Search Agency 266

Paid Search Agency Ad Building Companies Content 266

Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 89

Process Content Optimization Effectiveness 89

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Social Media Work Management Content 62

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Acrolinx

JUNE 15, 2023

AI-powered content creation = greater content velocity Generative AI, a subset of Artificial Intelligence (AI), has quickly become a hot topic.

Automation 92

Automation Content Generation Companies 92

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary. Source: Manufacturing.

Content 134

Content Marketing Activities Content Marketing 134

SendGrid

NOVEMBER 7, 2022

Follow these email content creation best practices to see everything from your open rates to your bottom line go up and to the right. The post 13 Email Content Creation Best Practices appeared first on SendGrid.

Practices 95

Practices Best Practices Open Rate Content 95

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

ClearVoice

JULY 31, 2023

In the realm of content creation, this blueprint comes as a well-constructed brief. A brief is the first step toward building content that not only meets your requirements but truly captures your vision. Streamlining the Writing Process An effective brief also serves as a roadmap, guiding writers through content creation.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Content Marketing Institute

AUGUST 15, 2023

You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.

Content 90

Content Distribution Spending Process 90

Content4Demand

NOVEMBER 8, 2022

If it seems like the bar for B2B content gets higher every year, you’re not wrong. We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. There’s so much more to B2B content than meets the eye.

Practices 93

Practices Best Practices Content Work Management 93

Content Marketing Institute

DECEMBER 13, 2021

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute. Here's how to do that.

Template 142

Template Content Organization Planning 142

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI. You’re unlikely to get useful content out of AI without having a clear purpose in mind.

Marketing AI 98

Marketing AI Practices Tools Copyright 98

Benchmark Email

JUNE 14, 2023

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience.

Advertising Benchmark 98

Advertising Benchmark Content Marketing Automation Automation 98

Content Marketing Institute

MAY 25, 2021

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.

Content 132

Content Resources Content Marketing Brand Identity 132

Martech

MAY 26, 2023

It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. Why we care.

Lock-In 131

Lock-In Content Copywriting Vendors 131

Search Engine Journal

JULY 16, 2021

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO Content Creation Guide appeared first on Search Engine Journal.

SEO 138

SEO Content Best Practices Content Marketing 138

Marketing Insider Group

SEPTEMBER 13, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. The post Content Creation: Modular vs. Structured & Traditional appeared first on Marketing Insider Group.

Content 195

Content Tactics Studies Relevance 195

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content Marketing Institute

OCTOBER 6, 2021

10+ Tools to Spark Content Creation appeared first on Content Marketing Institute. Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas?

Tools 141

Tools Content Tips Content Marketing 141

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77

Acrolinx

NOVEMBER 1, 2022

More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to … Continue reading "The State of Content Creation: How to Create and Optimize “Good Content,” with Robert Rose".

Optimization 98

Optimization Content Advertising Channels Business 98

Search Engine Journal

SEPTEMBER 29, 2021

Learn how to scale your enterprise SEO with dynamic content creation. The post Enterprise SEO Content: Opportunity, Dynamic Creation & Scale appeared first on Search Engine Journal. Identify new opportunities and build incremental revenue.

SEO 108

SEO Content Ad Building Content Marketing 108

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access.

Budget Programs 122

Budget Programs Process Tools Pricing 122