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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. What Is First-Party Data?

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How Marketers Can Adapt to Apple’s Privacy Changes

Porch Group Media

*This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. And they have the ability to easily access this permission-based, first-party data. Perhaps it’s by implementing programs such as newsletters, loyalty programs, or some other type of tactic.

Privacy 52
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Your Guide To Understanding Email Compliance and Security in Australia

Vision6

It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. The data and privacy laws around direct email marketing have been a hot topic recently , so it’s time to reacquaint yourself with the regulations that apply to you and how to implement them.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Data Permissions. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. How GDPR’s Data Permissions Impact Inbound Marketing. This is probably the most important right of GDPR that affects marketers. The Right to Be Forgotten.

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Effective lead harvesting methods for business success. 

Valasys

A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. ebooks, webinars).

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO). Don’t require any other information beyond an email address. Implement a re-permission program.

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