Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% Get the daily newsletter digital marketers rely on. year-over-year in 2021, while click-to-open rates were down 3.6%.

Open Rate 100

Open Rate Studies Privacy Protection Click Rate 100

Martech

APRIL 27, 2022

All the information requirements and penalties are on this support page. Providing incorrect information about data collection or failing to fill out this section can result in updates being blocked or the app’s removal from the Play Store. Get the daily newsletter digital marketers rely on. What developers need to know.

Google 92

Google Privacy Protection Privacy Opt-out 92

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. The Right to Information. The Right to Be Forgotten.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Newsletters were — and still remain — a reliable way to nurture a relationship with audiences and drive engagement.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Litmus

NOVEMBER 23, 2021

A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. We’re pulling in account balances, policy defects, and policyholder information into email templates. We’re customizing content by audiences in newsletters.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. For example, why is your newsletter your best performing email? Understand where the leaks in your email program are coming from so you can inform a plan of action for patching up the holes. The future.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. Apple’s privacy changes are here.

Open Rate 130

Open Rate Email Marketing Planning Click Rate 130

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Scoop.it

JANUARY 24, 2023

It can surface hard-to-find information that can be used to create more meaningful email campaigns. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. Savvy marketers are realizing that subscribers like reading detailed emails if they are informative.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. Want to send your subscribers a birthday offer?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. Metrics Now you are aware of all the factors informing an effective email marketing strategy.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. blog or newsletter subscription).

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Litmus

FEBRUARY 7, 2023

Sentiment poll in created with Litmus Personalize Our experts advise us on what to keep in mind with sentiment polls: Helpful for long-form newsletters where there are no click-away calls to action. Stay up to date on the latest happenings in the email world Our newsletters keep your know-how fresh on email marketing, design, and development.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Here’s how.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He One of the biggest pieces of information within those files was something called the lidar, which stands for “Light Detection and Ranging.” And even U.S. He actually makes quite a compelling point.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. From there, I can drill into specific subsets and campaigns, and performance of specific email newsletters. But the real story is in “the why.”.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

BenchmarkONE

NOVEMBER 3, 2021

Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and earn consumer confidence, or even snail-mail out your marketing tools and information. Consumer Privacy Protections Will Hold the Spotlight .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Liveintent

JANUARY 30, 2023

This information is critical to helping retailers improve their understanding of their customers and drive better connections. By placing ad slots into their email newsletters and alerts, retailers can sell media by unlocking an ad inventory source that is an inherently logged-in and cookieless environment.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Martech

MAY 31, 2022

” It’s one reason why a memorable and informative subject line is so important. That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. Get the daily newsletter digital marketers rely on. That’s the first step.

Buying Cycle 94

Buying Cycle Privacy Protection Click Rate Act-On 94

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. Can they easily find the information they need?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. All the information your reader needs may be in the subject line.”. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? That’s where the subject line comes in.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. That’s why we change up our from name based on the type of email newsletter here at Litmus, so that our subscribers know what to expect inside.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95