KoMarketing Associates

OCTOBER 19, 2017

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

Lenny's Newsletter

AUGUST 29, 2023

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. There are probably 5,000 companies with this profile in the world. These are completely different customers and different user profiles.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An The coffee was hot and the lunch was great.

Conference 149

Conference PointClear Cold Calling Work Management 149

Circle Studio

JUNE 20, 2019

Here are a few reasons and benefits for your employees to have strong LinkedIn profiles. Prospects, clients and others can see the expertise of each employee if profiles are kept up to date with skills, experience, endorsements and accomplishments. Positive public image and brand reputation. Increased firm visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Martech

MARCH 28, 2023

This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. It’s privacy-compliant because the user’s profile is built around an anonymized token, not a name, email address or phone number,” Davis said. They resolve the data to a profile while keeping that profile anonymized.

Privacy 67

Privacy Conference Marketing Management B2B 67

Marketing Insider Group

JULY 16, 2020

I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months. LinkedIn profiles, content, and messaging do not speak to the accounts they want – and to the human buyers, they want to engage with. It seems like the focus is on top-of-the-funnel brand awareness.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. With relatively modest product news, the most interesting announcements at the conference were probably about HubSpot’s alliances. A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.)

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. The full list is available here on the MarTech Conference site. World-wide coverage with details about reach and frequency.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer for known profile history. Suggested Tools.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

ViewPoint

APRIL 10, 2013

Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. s20c @ nathankievman 80% of my prospects never looked at my website; they look at my #linkedin profile instead. Day two of Sales 2.0 Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Brand is something you put on a cow.

Conference 120

Conference Features PR Linkedin 120

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. Maybe they aren’t heading to the conference or show, but you can still take advantage of being local.

Conference 52

Conference Contacts Personalization B2B 52

Smashmouth Marketing

SEPTEMBER 9, 2019

B) Nurturable Activity: the meeting was with a prospect that had the right decision maker profile, and it has potential, but needs nurturing over time. C) Not a Fit: the meeting was with a prospect that had the right decision maker profile, but one or both parties decided there was not a fit, the lead is closed out.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Moz

MARCH 18, 2019

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? 4) Make your profile pic a selfie hotspot. Difficulty level: Easy. 40 percent !

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Traffic Google 71

Smashmouth Marketing

FEBRUARY 25, 2022

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. I plugged in their name, looked up their profile, and four of them had photos. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company).

Linkedin 196

Linkedin Tips Conference Profiling 196

Walker Sands

FEBRUARY 13, 2019

When you’re growing your business or personal profile, the opportunity to speak in front of an audience of industry colleagues and potential clients is invaluable. When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

Hubspot

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Conference 78

Conference Template Customer Satisfaction Contacts 78

Martech

MARCH 8, 2024

And because martech is a function and not a standalone business sector, it is probably impossible to figure out its gender profile. This jives with what we found in our upcoming 2024 Martech Salary and Career Survey (which will be released at The Martech Conference on March 19).

Advertising Agencies 114

Advertising Agencies Paid Search Agency Ad Agencies CMO 114

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Also, while these announcements were made at a retail-focused conference, do not underestimate the B2B significance of these new feature sets.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. The organization abandoned the successful approach of “profile fit + funnel stage + intent,” Ali said. We’ll publish a similar post tomorrow to recap today’s best moments, too.). The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Kaon

SEPTEMBER 21, 2015

What is the profile of the company most likely to buy your product? A solid execution and promotion plan. Two-way relationship- each partner needs to feel equal in their relationship. Understand your buyer personas. What do they like? What do they need? What/who triggers them to think about your company?

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Marketing Insider Group

OCTOBER 27, 2020

Whether the goal of your event is to drive sales, raise funds, profile new clients, or increase membership enrollment, your sales team can continue to engage your attendees either via email or phone call. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass. And that’s impressive.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Martech

OCTOBER 26, 2021

Build a singular customer ID system that can scale and support living profiles. Make sure these customers are matched to unique IDs to help their online profiles live in the new environment. See the full presentation from our MarTech conference here (free registration required). Review the options for their best replacements.

Marketing Strategy 139

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 139

Zoominfo

JANUARY 15, 2021

Attending virtual conferences is one way to gain exposure within your industry. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. It still makes sense to keep an eye out for relevant conferences as the year plays out.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Smashmouth Marketing

FEBRUARY 25, 2022

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. I plugged in their name, looked up their profile, and four of them had photos. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company).

Linkedin 130

Linkedin Tips Conference Profiling 130

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. Q: So who are your customers? What parts of it do you use the most?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Unbounce

SEPTEMBER 24, 2018

The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. It’s fantastic to be at a conference that is invested at up-levelling experienced digital marketers, not just new ones. Ah, they grow up so fast. Rajveer Chohan (@Raj_i) August 30, 2018. Something for everyone. Grateful for #CTAConf.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Martech

APRIL 20, 2022

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. ” Source: Stephanie Swinyer and Matthew Mullin.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Top of Funnel Digital Marketing Funnels 134

Martech

JUNE 21, 2022

In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. Save the date for The MarTech Conference! Tell Me More About MarTech Conference! ” Source: Jack Pritchard.

Data Hygiene 98

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 98