ANNUITAS

OCTOBER 6, 2010

Define Your Buyer Profiles & Buying Cycle. This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Most of the time, I’ve found the answer is "no.” So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. A Data-Based Ideal Customer Profile.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Creating an Ideal Customer Profile. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. A data-based Ideal Customer Profile. For many companies, the Ideal Customer Profile (ICP) is anecdotal, or based on the opinion of the leader.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Capterra , G2 Crowd , Google , Growthverse , LUMA Partners , Siftery , TrustRadius , and VB Profiles. Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. With the spotlight on your data, there is nowhere to hide. How many accounts, you ask? The key is to get scrappy.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. With the spotlight on your data, there is nowhere to hide. How many accounts, you ask? The key is to get scrappy.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52