Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

OCTOBER 27, 2020

Whether the goal of your event is to drive sales, raise funds, profile new clients, or increase membership enrollment, your sales team can continue to engage your attendees either via email or phone call. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Lead Scoring 293

Lead Scoring Lead Ranking Tips Leads 293

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 41

Peer-to-peer Brand Identity Branding Thought Leadership 41

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Keynote speakers must first inspire—and then fill in the details.

Conference 195

Conference Best Practices Digital Transformation Paid Search Agency 195

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Webbiquity

FEBRUARY 17, 2022

The number of people on social media makes it an essential part of all marketing , regardless of industry. Every business should have a profile on the main platforms to ensure their bases are covered. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Strategic-IC

FEBRUARY 20, 2024

And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Nail your ideal customer profile For any organization taking an Account-based approach, defining your ideal customer profile (ICP) is key. That's very important, right?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Webbiquity

SEPTEMBER 17, 2019

Here’s a quick example (full disclosure, a client): “ G2Planet provides enterprise event management software for corporate event marketing professionals that is simple to use yet powerful and flexible enough to flawlessly manage complex, multi-day events with thousands of attendees.”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Image credit: Product School on Unsplash.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. so your event may show up in their recommendations. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

SEPTEMBER 3, 2019

Brandpoint has attended the Minneapolis leg of the conference as as sponsor the past two years, but this was Brandpoint’s first time at the Chicago location and we were super excited to see what it was about. As for me, this was not only my first time attending the Digital Summit, but my first time at a work conference at all.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Martech

AUGUST 25, 2021

In-person conferences set back by Delta . A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. That’s MarTech in action. Chris Wood, Editor. That jumped to 7 out of 10 for the second half of 2022.

Transparency 102

Transparency Work Management Marketing Management Merchandising 102

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

Conference 187

Conference Planning Budget Programs Allocation 187

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Valasys

JUNE 11, 2020

Several in-person meetings and conferences have been canceled. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing 126

Event Marketing Planning Broadcasting Ideal Customer Profiles 126

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Feeling overwhelmed yet?

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Personal “conference bag.”

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Heinz Marketing

AUGUST 17, 2020

I was very… I felt like the outsider in the group, because I come in there, and not only were all of these groups had these amazing, experienced event marketers, event producers, event professionals, but it was very clear when I joined, there were people in the industry who were fanboying and fangirling over you.

Top of Funnel 136

Top of Funnel Work Management Lead Ranking Trade Show 136

ClearVoice

SEPTEMBER 4, 2020

Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( More than 200 million Instagram users visit a business profile at least once per day. More than 90 percent of social media marketers use Facebook for advertising. Content marketing statistics for lead generation.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. What is the conference theme?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Profiles are a member’s personal homepage. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. AI is already making content creation much faster, making it easier to produce content that is personalized and targeted to a specific profile.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. What other ideas do you have for using Instagram at events?

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Outgrow

AUGUST 11, 2021

Saksham Sharda: So, and what do you see will happen to the do, do you think in some way at all, it was good that the pandemic, well, that’s a terrible thing to say, but for the events industry, do you think there’s going to be a Renaissance in the events industry after, you know, physical events come back?

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Marketing Insider Group

SEPTEMBER 17, 2020

Therefore, virtual event platforms are built with multipurpose networking tools such as live chats, 1:1 video calls, private meetups, etc. Attendees have access to view the profiles of other attendees, event facilitators, speakers, and sponsors. The post Virtual Events & Webinars: What Are The Key Differences?

Webinar Metrics 346

Webinar Metrics Co-Registration Conference User-Generated Content 346

Attendify

MARCH 2, 2021

Additionally, it’s important to consider the virtual booth capabilities for the sponsors and exhibitors at today’s virtual events. When a customer feels that an event’s content targets their own tastes and needs, they’re more likely to attend that event according to the vast majority of B2B and event marketers.

ROI 50

ROI Work Management Marketing Management Comparison 50