Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Metadata

AUGUST 30, 2021

Ask them to leave a fresh video review on your G2 profile — hell bake that requirement into their beta agreement at the onset, and you’re golden. If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Ask them to leave a fresh video review on your G2 profile — hell bake that requirement into their beta agreement at the onset, and you’re golden. If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Marketing Insider Group

SEPTEMBER 17, 2020

Attendees have access to view the profiles of other attendees, event facilitators, speakers, and sponsors. Metrics like speaker profile views, session registration, and content downloads can provide the needed insight to plan content and select speakers for future events. This enables them to connect at different levels.

Webinar Metrics 350

Webinar Metrics Co-Registration Conference User-Generated Content 350

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

KoMarketing Associates

MAY 2, 2017

As mentioned, high-profile influencers like authors and speakers may work through an agent, so make sure you are going to the right person. Personally, I’ve often found that simply using a high-profile author or speaker’s contact form on their website gets my query to the right team member. Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Internet at trade shows and conferences can be spotty and expensive. Do you have offline mode?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Laying the Right Foundation.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

BenchmarkONE

NOVEMBER 23, 2018

This doesn’t mean conferences or in-person meetups, but content generated in-the-moment online. A simple post to the webinar registration page works fine. Well, the first step is to get your profiles set up. Once you have a credible profile and people engaging with your content, you can start finding prospects to connect with.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

NetLine

AUGUST 2, 2023

Aside from network size and audience reach, some things to look out for when choosing B2B lead generation vendors for content syndication include: Which industries and audience profiles are available? Optimize your profiles and engage with your audience. Maximize your reach using email invites and dedicated landing pages.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Content Marketing Institute

DECEMBER 29, 2017

With a hat tip to Andrea Fryrear , who wrote the original articles profiling the CMY finalists, here are six stolen ideas to inspire you to build something marvelous – and uniquely your own. The Co-op Journal , REI’s online publication, delivers on those content formats as shown below. pschiller Click To Tweet. You have to be honest.

Planning 101

Planning Content Marketing Enterprise Management Work Management 101

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. Every paid full-access conference attendee will receive a complimentary copy of the book, and I’ll be doing book signings at the opening reception on Sunday evening and during the networking reception on Monday evening.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JANUARY 26, 2012

Including links to your corporate social media profiles, on the other hand, will help you grow the reach of your organization and gain more followers. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Or maybe you are speaking at a conference?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences. Demographic profiling is your next critical step. Next, create a demographic profile using your sample.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

JUNE 2, 2017

Send a “welcome” profile builder questionnaire to brand new leads that gathers key information. Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . Turn meeting or conference slides into an interactive infographic. based on their answers. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Martech

SEPTEMBER 30, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Piecing together data signals from multiple data sources and interactions enables marketers to build more robust customer profiles. Read more here.

Multi-Touch Attribution 81

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 81

Vidyard

JULY 9, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. Coupled with highly-targeted relevant content and speakers, we executed our most popular event to date—tripling our standard registrations and achieving a 55% attendance rate.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. Coupled with highly-targeted relevant content and speakers, we executed our most popular event to date—tripling our standard registrations and achieving a 55% attendance rate.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). My co-founder and CEO at HubSpot when he first encountered Twitter, he was like, this is a frigging waste of time.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28