Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Trade Show Marketing AI Lead Scoring Lead Ranking 58

markempa

MAY 11, 2010

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9.

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Trade Show Lead Generation Tips Lead Scoring 120

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

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Trade Show Work Management Marketing Management Lead Scoring 48

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Slideshares, process diagrams, and other graphic assets can also form the basis of short videos used in online events and reused elsewhere. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. You can showcase your brand, convey how it will add value to their business, how it can streamline processes, or solve problems. . User Conferences.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Martech

MARCH 20, 2024

Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. In your inbox.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Biznology

JANUARY 31, 2020

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Organization. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

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Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Trade Show Planning Buzz Marketing Management 48

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. But we’ve stopped doing that. ANNUITAS Research interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Have a solid process for defining brand voice characteristics. What a whirlwind Content Marketing World 2019 was! But, in that really, really good way.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

MAY 3, 2022

The live events industry will rebound, but with new processes and priorities. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. What’s clear though is that the industry will never return to 2019.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. That process can be costly, time consuming, and error prone.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Manage workflows and processes ahead of time. Make the virtual experience as exciting as the in-person one.

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Trends Planning Work Management Contingency Planning 157

Zoominfo

JULY 15, 2019

But, brand activation refers to a specific campaign or event, an isolated experience with the singular purpose of elevating your brand — rather than the general, ongoing process of branding. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task. Licensed research is up for the task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. It’s been a long, but productive, journey. Fascinating stuff.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Oktopost

DECEMBER 13, 2020

With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. Historically, our sales teams would be attending trade shows bringing home dozens of marketing qualified leads. How can we reach these same people in a more digital manner? .

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Valasys

APRIL 22, 2024

Marketing automation platforms streamline the process once they collect email addresses. Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. Lead harvesting methods like this one gain more traction on the website.

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Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Webbiquity

MAY 4, 2021

It was often effective, but also an inefficient, time-consuming, exhausting manual process. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. We were focused on having our sales team pound the pavement and going to these conferences.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. We asked the question, how can you use software to drive more of offline relationships?”

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Golden Spiral

JANUARY 27, 2022

At Clorox’s annual iConnect conference, GumGum’s augmented reality temporary tattoos became the rage. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. On the other hand, you have been exhibiting at trade shows for years. Do you think we will remember them?

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

markempa

JANUARY 27, 2010

Lewis emphasizes how vital lead capture is to the lead management process. I believe a key aspect is developing a process that emphasizes lead quality over lead quantity. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. Hate to break it to you, but you still forgot something.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ross writes, " You need a process that emphasizes quality of leads over quantity of names." " I agree. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

SendX

MARCH 18, 2021

Building an email database can be a long, arduous process, especially if your business sells a niche product. According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. That means your email addresses should be updated and should be authentic.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

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Examples Enterprise Management Work Management Conference 111

SpotMe Blog

FEBRUARY 2, 2022

The type of event or conference, and the goals you have are critical factors. Attending a regular company town hall vs. attending a user conference is not the same experience. For the user conference, I probably want. They rely on having a separate process for inviting your users. Needs are going to be different.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Lead Liaison

DECEMBER 3, 2018

™ in many ways – it’s not just for trade shows! Does your company host, or attend, corporate events or conferences? Trade Shows. Exhibiting at an industry trade show? ™ to book demos/meetings at the trade show. Set up automated processes around each new lead that qualifies them.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Martech

AUGUST 25, 2021

In-person conferences set back by Delta . All of this suggests that the kind of attendance seen in conferences, trade shows and more before the pandemic will not return in the near future. For marketing teams specifically, the review process can eat up a lot of meeting time. That’s MarTech in action.

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Transparency Work Management Marketing Management Merchandising 100

KoMarketing Associates

NOVEMBER 8, 2018

During this time, an organization has several opportunities to engage a customer, whether they are just starting the process by downloading a free ebook, or if they’ve reached out for a quote directly further down the funnel. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Martech

JULY 23, 2021

Do you want to empower more people internally to send messages to speed your processes and broaden your reach? Every selection process will confront you with potentially difficult trade-offs. Truthfully, based on current data, the spring season of conferences may soon be in doubt. But when is that coming back?

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Paid Content CMS Development Enterprise Management Marketing Automation Services 123

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. Via iMedia Connection. Via BtoBMagazine.

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B2B Marketing PointClear B2B Trade Show 120