Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

Personalization 302

Personalization Branding Brand Identity Custom Publishing 302

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. And please join us online — for FREE — at the next MarTech Conference from March 29-30. ” We hope to see you there.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Personalization 115

Personalization Opt-out Conference Cost per Acquisition 115

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Profiling Personalization 119

Martech

NOVEMBER 19, 2021

“Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% ” Providing customers with personal, unified experiences can help increase positive interactions. Personalized emails.

Personalization 137

Personalization Paid Search Agency Work Management Conference 137

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. And please join us online — for FREE — at the next MarTech Conference from March 29-30. ” We hope to see you there.

Conference 110

Conference CMS Development Digital Asset Management Marketing Automation Services 110

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. It was almost sold out with 63 people attending in person. Of all attendees, 61 participated in person and 22 participated online.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. This wasn’t a polished, PowerPoint, salesy presentation. Cards on the table?

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Conference Account Based Marketing B2B ABM 122

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Content Marketing Institute

SEPTEMBER 27, 2021

Conferences – in person or virtual – can present great opportunities to network. Continue reading → The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute. But it doesn’t come naturally to many.

Network Marketing 139

Network Marketing Personalization Tips Content Marketing 139

Hubspot

JUNE 10, 2020

In April 2020, I attended the two-hour special " ACM Presents: Our Country ". In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. SaaStr Annual.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. He said: “Ai will not replace you – a person using it will,” thus debunking the theory that Ai will take over everyone’s jobs in the future. Oh, and in between his presentation, Jon also managed to throw in a few dad jokes.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Martech

JANUARY 28, 2022

Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, Source: Tristan Silhol. Center digital marketing operations on data and analytics.

Digital Asset Management 120

Digital Asset Management Personalization Peer-to-peer Work Management 120

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. Heading optimistically into 2023.

Personalization 98

Personalization Planning Sample Conference 98

SpotMe Blog

MAY 17, 2022

Our guide to the best virtual conference platforms helps you pick the right virtual solution. So we created this guide to the best virtual conference platforms to help you. So we created this guide to the best virtual conference platforms to help you. Virtual conference platforms. What is a virtual conference?

Conference 52

Conference Best Practices Webcast RFP 52

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. The coffee was hot and the lunch was great. Simplified. ”

Conference 149

Conference PointClear Cold Calling Work Management 149

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. It wanted to increase personalization across all customer experiences.

Personalization 99

Personalization SMS Advertising Funnels Digital Marketing Funnels 99

Martech

NOVEMBER 15, 2021

“We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. Consumers want more privacy, but they still want personalized experiences.

Personalization 110

Personalization Privacy Work Management Conference 110

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”. Breakthrough represents a significant milestone for us.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Liveintent

OCTOBER 21, 2020

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. Nate Greene Director, Campaign Success. Be Your Own Pastry Chef With Culikid.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Their sponsors and speakers were backing out.

Conference 52

Conference Planning Outgrow Work Management 52

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Personalization 123

Personalization Planning Trade Show Conference 123

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Oktopost

NOVEMBER 21, 2022

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person. Where marketing is headed in 2023. Meet Colin.

Personalization 62

Personalization Branding Brand Identity Youtube 62

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 95

Conference Work Management Budget Programs Marketing Management 95

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Martech

JANUARY 25, 2022

“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference. Create personalized landing page experiences.

Personalization 98

Personalization Top of Funnel Landing Pages Paid Search Agency 98

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Lead Ranking Lead Scoring Guerilla Marketing 100

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Instead: Make sure you share or get the conference link-up details (a link or a handle, plus app download info). Run through a tech rehearsal.

Conference 63

Conference Video Marketing Practices Personalization 63

Customer Experience Matrix

AUGUST 21, 2014

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I

Conference 120

Conference Planning Vendors Gartner 120

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. With so many conferences out there you can end up spending more than the value you get out of it if you do not choose carefully. Best conferences for freelance writers and creative professionals in 2019.

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Conference Creativity Startups Network Marketing 106