Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. It was almost sold out with 63 people attending in person. Of all attendees, 61 participated in person and 22 participated online.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. On the other hand, 20% said they were extremely likely (10 out of 10) to attend an in-person event this year.

Personalization 127

Personalization Planning Trade Show Conference 127

Trade Press Services

APRIL 29, 2024

Attend virtual and in-person networking functions and take an active role in the organization. This means if you’re presenting on the right channels , the audience you reach is already established and highly targeted. Attend and present at relevant conferences, trade shows, workshops, and summits.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 77

markempa

JULY 8, 2013

The best opportunity to kick off that effort was at the NRF Big Show. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. It combined these elements to promote the new brand at the trade show. Arming them with iPads, where they could access a short presentation.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Trade Press Services Newsletter

NOVEMBER 2, 2023

Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. If there are multiple or past winners of the award, connect with them in person and online.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

OCTOBER 27, 2020

While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. Be authentic to who you are in-person. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Branding Brand Identity 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. Be authentic to who you are in-person. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Branding Brand Identity 52

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Zoominfo

JULY 15, 2019

In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Industry events and trade shows.

Activities 246

Activities Branding Brand Identity Sample 246

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. That number drops slightly to 42% for making orders—but the difference is absorbed by an increase in those who prefer digital self-service , not in-person interactions.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Square 2 Marketing

SEPTEMBER 8, 2020

Moving into the fall and winter this year will present some incredibly challenging and complex marketing issues that companies big and small need to be prepared to deal with proactively. Trade shows and conferences are shuttered, as an example. Some of what you planned for simply won’t work.

Trends 89

Trends Trade Show Planning Conference 89

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Make the virtual experience as exciting as the in-person one. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

Biznology

MARCH 11, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. With air travel forbidden, conferences delayed, and working from home becoming common, it’s actually a pretty good time to reach people. Create a Virtual Conference Experience.

Work Management 104

Work Management Cold Calling Marketing Management Urgency Marketing 104

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. Explore Minneapolis.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Read More: How to Market Your Business While Attending an Event or Trade Show (Free Printable Checklist)]. “Write to one person.”

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Heinz Marketing

APRIL 17, 2020

If so many organizations have been negatively impacted by the cancellation of in-person events, could they work together to come up with a better idea for virtual events? Converting your conference to a series of webinars isn’t likely a good solution. How do you replace the magic of employee gatherings, trade shows and more?

Trade Show 88

Trade Show Conference CMO Webinar Metrics 88

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

MAY 18, 2020

Your personal brand can considered a thought leader, and your subject matter experts can be as well. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The key is what you submit to present.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Golden Spiral

JANUARY 27, 2022

ABM is most powerful when you: Personalize your communication: The more you know about your targets, their pain, and how your solution specifically addresses their concerns, the more productive your ABM will be. ABM requires a personalized approach and is best executed in tandem with your organization’s overall strategy. ABM Examples.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Given that it’s a physical, in-person event, event managers tend to focus on the on-site experience. With the Covid-19 pandemic, many events opt for “touchless” processes with minimal person-to-person contact.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. You may be able to turn the content from your conference, sales or trade show presentations into webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Heinz Marketing

MARCH 8, 2022

While trade shows, product demos and client meetings continue to be pillars in the B2B sales funnel, each of these components have the potential to build upon a historically unfamiliar online routine of virtual client meetings, product demos and customer service. Virtual Industry Conferences and Events.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Marketing B2B Planning 59

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Hinge Marketing

AUGUST 26, 2020

Personal Branding. Employees who focus on developing their own personal brands are more engaged. Personal branding—what we call Visible Expertise ® —is a fantastic way to achieve multiple business goals. . As a result, video conference calls are part of our standard operating procedures. External Engagement .

Tools 66

Tools Class Trade Show Deliverability 66