Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 92

Campaigns Work Management Content Transparency 92

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Planning Work Management 118

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Webbiquity

OCTOBER 22, 2020

Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Stevens & Tate

JULY 3, 2023

Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content. It’s why YouTube and other video social media platforms are so popular. you make like: 4 essential Brand Components. billion USD by 2029.

Trends 71

Trends Planning Paid Search Agency Youtube 71

Top Rank Marketing

FEBRUARY 12, 2024

Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. Presenting at a conference or industry event provides brands with direct access to an engaged and relevant audience. Learn more about the evergreen fundamentals in our guide.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

SmartBug Media

FEBRUARY 23, 2024

Examples of Long-Term and Short-Term Plays An example of a long-term marketing play would be the creation and publication of downloadable web content, usually in the form of a template, checklist, or guide. After an event concludes, the content associated with it becomes virtually obsolete, or at least significantly less relevant.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Biznology

JANUARY 31, 2020

All relevant background materials shared with the production team. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Coordinated with other content (e.g., Adds supplemental relevant information with graphics or text. ? Organization. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 89

Case Study Case Studies Work Management Studies 89

Onalytica B2B

APRIL 3, 2018

Is it relevant to your brand? What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. Is this why they’re influential?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Helps Control the Narrative. YouTube has in-depth review videos of your product.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags are words and numbers following the # symbol that categorize and track content on social media. Hashtags group together similar conversations to help people find content that matters to them.

Effectiveness 123

Effectiveness Social Media Paid Search Agency Viral Marketing 123

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. YouTube, a video streaming platform, is the world’s second largest search engine. But, don’t forget: it’s important to not do video just for the sake of creating video content.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Digilant

NOVEMBER 8, 2023

Otniel Calderon, Digilant Sales Engineer, attended the conference and noted a significant focus on Advanced TV*. Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Let’s dive in.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Branding Brand Identity 78

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Paid Content Discovery.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Outgrow

SEPTEMBER 12, 2022

If you are looking to spice up your content marketing strategy, you can simply provide some details about your business and industry, and generate great content ideas. They are willing to acquire podcasts, as well as start their own if they find the audience relevant. And Refine Labs did precisely that.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. The bar has probably never been higher to be precise with customer data and use it efficiently for relevant communications. When it became possible to re-open Vevo’s own studios they began to develop original content assets.

Cable 108

Cable Bundling Work Management Cross-Selling 108

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with. TOP INFLUENCERS FOR EACH TRACK.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Hubspot

MARCH 23, 2020

However, there is one aspect of business that seems, until recently, almost entirely untouched by virtual experience: conferences. In 2020, there will likely be a rise of virtual conferences. But first — let's talk about why virtual conferences can benefit your business in the future. Virtual Conference Benefits.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use various content formats and promote on the platforms your audience is using to get the most out of content marketing.

Planning 100

Planning Content Marketing Generation Content 100

Metadata

JANUARY 31, 2024

Events are back, but they’re not perfect Events are emerging from the shadows, but according to Lindsay McGuire , Associate Director of Content and Campaigns at Goldcast—and presenter at DEMAND 2023 —you could be leaving money on the table. Repurpose your content across channels Multichannel repurposing is the name of the game here.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. The relative speed and ease of production make webinars a perfect channel to share uniquely relevant content before it becomes stale in an engaging and interactive way. Webinars can be pushed to YouTube or Facebook Live. Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. YouTube Live. Embrace consistency.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . In our search, we focused on four primary traits: Relevance, trustworthiness, and insightfulness. You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | .

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Consider the following: Adults are now spending 1 hour and 16 minutes every day watching video content online ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Contently

SEPTEMBER 15, 2016

It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide. At the dmexco conference in Cologne, Germany, Lego CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators.

CMO 60

CMO Paid Search Agency Content Marketing Content 60

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. where does the future of content stand? One thing is certain, consumers are not abandoning written content completely. Here on the HubSpot content team, we wanted to take on the shift, responsibly.

Hubspot 71

Hubspot Video Marketing Lead Ranking Budget Programs 71