Hubspot

APRIL 22, 2020

They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

nDash

NOVEMBER 13, 2018

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. A full second slower than a goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Gender comparisons show online females are 38% more likely to use Instagram over men (26%). 100 million hours of video is viewed daily on Facebook. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Optinmonster

JULY 9, 2021

This guide will give you a detailed comparison of Shopify vs. WooComerce so you’ll know exactly what each platform has to offer. Since this is a detailed comparison of Shopify vs WooCommerce, here’s a quick table of contents you can use to find the section that interests you the most: Overview: Shopify vs WooCommerce. Highlights.

Budget Programs 63

Budget Programs Tools eCommerce Work Management 63

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

AUGUST 1, 2019

Video performance. Stats by page. Facebook Video Performance. What this section shows you: How well your video content performs on Facebook. You can see how many people watch your full videos, paid vs. organic views and more. Note, this is only available if your brand publishes videos. Stats by Page.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

Social Media 100

Social Media Vendors Media B2B 100

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! People don’t only use their smartphones to shop online, but 65% check for price comparisons while they’re physically shopping in a store. They spend the most time scrolling through Instagram and watching YouTube videos.

Statistics 71

Statistics eCommerce Mobile Marketing User-Generated Content 71

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Incorporate Video Ads.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. Here's the breakdown.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Outbrain

AUGUST 30, 2021

Marketing encompasses a broad mix of methods and channels, both online and offline, including: SEO Content strategy Social media Email marketing Paid Advertising Mobile marketing Native advertising Video marketing Holiday marketing TV/radio Podcasts OOH (Out of Home): ie, billboards. Then you can create a follow-up video in the same tone.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Make Product videos. Product videos are a proven way to let a potential customer enter your store’s sales funnel. Benefits of making product videos. Notable examples.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . This is the comparison step. Modern B2B Buyers and the Big Shift in Behavior.

Buy 70

Buy Process B2B Peer-to-peer 70

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. With Userflow, you can add links, images, videos, or user attributes in its drag-and-drop designer. And video is the best way to communicate your product’s value to new users.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Work Management 82

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. Then, through Audience Manager, you can create audience lists of people who watched a specific video or channel page. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Live videos. Pre-recorded videos. Vendor comparison. Product comparison. Step 6: Publish your webinar on YouTube. 4) Create Videos to Support Your Content Strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Google results for videos, news, blogs and discussions. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Google results for videos, news, blogs and discussions. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Marketing Insider Group

MARCH 4, 2020

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. Instead, IKEA relies mainly on image and video content to get its message across. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Optinmonster

OCTOBER 24, 2019

Engagement: With Squarespace, you can upload product videos to engage your audience and creatively showcase your products. You also get features like customizable themes, 5 images per product, and real-time stats. In comparison to Shopify, Wix offers a whole lot more variety in its plans. Squarespace Cons . Wix offers 6 plans.

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. Over half of video content is viewed on mobile.

Paid Content 97

Paid Content Paid Search Agency Facebook Ads 97

Sprout Social

JANUARY 11, 2023

With this report, you can view Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and TikTok metrics to better understand the impact of your social efforts. From the Overview tab you can see a summary of your paid performance, impressions, engagements, web conversions, video views and a breakdown of key performance metrics by channel.

Social Media 125

Social Media Template Media Brand Identity 125

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.) And much more. Twitter Tools and Reviews.

Twitter 100

Twitter Stats Tools Tips 100

Whale Pages

MARCH 4, 2020

We’ve created a video about how to find and identify these keywords here. Also, at this stage you should be branching out and creating video content as well. Likewise, this video shows up in YouTube in the #1 position for that search term. Next Up: Data, Stats & Tools . See our content rankings below ??.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Single Grain

MAY 24, 2021

Hence, the search engine giant has started displaying podcasts in the search results along with text, images and videos. Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. Image SEO is optimizing images for search engines to acquire more traffic to your site.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Scoop.it

NOVEMBER 22, 2022

Vidyard’s How to Create the Best How-To Videos is an example of successful awareness-stage content. This educational resource provides detailed information about creating how-to videos and does so without including a sales pitch. Source: Vidyard. Consideration Stage. Source: TDInsights. Create Ebooks. Source: FE International.

Content 86

Content Lead Scoring Lead Ranking Sales Qualified Leads 86

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Videos: Keep them watching. A constant YouTube viewer, Tina’s daughter is not unique, particularly for her generation. Tim serves up a comparison of how search works at Google versus YouTube.

Top of Funnel 88

Top of Funnel Content Marketing Planning Click Rate 88

Convince & Convert

APRIL 29, 2014

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. This works with audio, video, and written text.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

ClearVoice

JUNE 21, 2022

20 video posts for Instagram Stories around the topic “pet grooming” 3. A content plan is an organized approach to creating and deploying written, video, audio, multimedia, or interactive content pieces against a defined strategy. Interest: Case studies, product comparisons, tutorials, and reviews.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Single Grain

DECEMBER 19, 2023

AI Content Tools – Quickly generate everything from titles and meta data to YouTube video transcriptions, FAQs, and other content elements. Real-Time Statistics – View real-time stats as you browse instead of running the site through an external tool, making your SEO research more efficient.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Martech Advisor

MARCH 11, 2020

Content can be presented in many formats such as blog posts, infographics, podcasts, videos, and downloadable/gated content such as webinars, ebooks, whitepapers, and industry reports. For instance, besides product videos and commercials, B2C brands capitalize on product comparisons, product ratings and reviews, etc.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Marketing Insider Group

SEPTEMBER 14, 2021

Their blogs are also filled with stats and data, and developers will find their API docs useful. Moz – Moz’s free SEO analysis tools will give you valuable internal and competitive data insights, and their blog contains tons of SEO-related stats and insights. All are full of data, stats, and other valuable, usable insights.

Case Studies 350

Case Studies Content Case Study Statistics 350

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). It’s the time of the show when you give us the social media stat of the week. Yeah, I don’t know how to take that stat. Listen Now.

Work Management 119

Work Management Marketing Management Stats Social Media 119