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Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos. Like this post?

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Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. This may be true, but when it comes to differentiation , dramatizing the customer benefits may be counterproductive when.

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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

Our virtual event platform comparison helps you pick your next virtual event solution. Be strategic before starting your virtual event platform comparison. As you use this virtual event platform comparison guide, you may consider the needs of your users. Virtual event platform comparison: virtual event platforms.

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Competitor mapping: The benefits and how to create your own

Sprout Social

This type of analysis can help you discover how your brand can differentiate itself through marketing. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.

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How to More Effectively Differentiate from the Competition?

The ROI Guy

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

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Graded Comparisons: Wix vs. Squarespace vs. Weebly

ClearVoice

Shopify is an excellent solution but is more targeted to e-commerce and so I don’t include it in this head-to-head comparison. 'For While some see this as a major con, I tend to see this as a positive differentiation point for Squarespace. They are very Apple-esque in this approach. Grade: B (3.1 out of 5 possible points).

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation.