WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 21, 2006

A few years ago, I was tasked with reviving a declining company newsletter. to more an industry newsletter that just happened to be sponsored by the company. It was also promoted on the company's home page (long gone now, but you can see how the newsletter was promoted in the upper right of this page from the Wayback Machine ).

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 19, 2008

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Buyers figure that if your company is one of the few still willing and able to keep running print and online display ads when everyone else is cutting back, there must be a good reason for it.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JULY 14, 2008

Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Still, many marketers are reluctant to do this; "If I give away my white paper, how will I ever capture the lead?"

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 21, 2007

Insight24 allows companies to freely upload podcasts, corporate video and other rich media assets into a categorized, searchable directory. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve. What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 9, 2007

For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Keep the contact form short. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

OCTOBER 16, 2008

Second, ask key individuals in the company (sales, top executives, etc.) SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever). There you have it.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Virtual Show is targeted at both individual companies and show organizers/event planners, including trade publications.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

DECEMBER 18, 2007

John Doe, a consultant with your company, provides a helpful and unbiased response. The credibility of your company has been greatly enhanced in the eyes of this prospect, even though none of John Doe's responses were promotional or even mentioned your product or services. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JULY 13, 2005

Many companies -- and not just small ones -- make the mistake when looking for Web development talent of focusing on the technology side: "knowledge of HTML, Java, Flash" etc. Virtually every Web hosting company now offers easy-to-use content management tools from entry-level (e.g. is among the absolute requirements in their want ad.

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

JUNE 11, 2009

Here's why companies need to invest in both organic optimization and search engine advertising: 1. , why spend scarce dollars on paid search at all? Can't I get most of the clicks for "free" using SEO rather than paying for clicks on search ads? Well, in a word, "no." Lies, damn lies, and statistics. You can SEM keywords you can't SEO.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

JUNE 12, 2007

Here are the key takeways from my reading of it: Low conversion rates are (unfortunately) the norm… “Fewer than 10% of visitors who click to your offer page for a white paper, webinar or online “education” (case studies, tech specs, etc.) actually wind up registering to use these resources.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. a product trial, podcast, video, white paper download or webinar registration). Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20