WebMarketCentral

JULY 31, 2006

Greer's OC is a great example of an effective consumer marketing micromedia site. People will flock, however, in small but targeted numbers, to sites and media that focus specifically on topics that fascinate them. For Hugh Hewitt to call Greer's OC an advertising revolution and a mortal threat to newspapers isn't off the mark.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

MAY 15, 2007

The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. By the end of the first week, the glossary was the fourth-most-visited page on their site. Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

OCTOBER 22, 2005

Want to stay current on a topic, industry or company? Here are a couple of sites that can help. Got marketing research to do? One that's probably familiar is Individual.com. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com. This is a search engine that searches only business publications.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

JULY 13, 2005

Like the Hydra of Greek mythology, though much more benign (and not to confused with the 1990 Toto album , one of their weaker efforts), effective Web site development requires many heads. What exactly do they want me to look at first on this site?) is among the absolute requirements in their want ad.

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

JUNE 21, 2005

Your Web site is often one of the first places where your prospects will form an impression of your company. Your home page should clearly communicate three things: - What your company does - Why you're the best (i.e. why I should want to do business with you) - What you'd like me – a visitor to your site – to do next (e.g.

Impressions 20

Impressions High Quality Lead Consulting Segmentation 20

WebMarketCentral

SEPTEMBER 19, 2005

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site -- Avery.com -- stood out not only as the best in the industry, but as an example of creativity and utility uncommon in any industry. This is very cool.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

SEPTEMBER 1, 2009

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Case in point: among my SEM clients are two b2b software companies. Even worse, the ads sometimes show up children's gaming sites.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

NOVEMBER 23, 2009

SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. You can upload presentations, record audio narration, and attach videos, all on the site. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

APRIL 30, 2009

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Yet there are still a surprising number of sites that violate some of the most basic principles of SEO, and pay a penalty in poor search position.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? domain to enhance your company's web presence. A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). Companies Believe Social Media Can Increase Revenue! Can social media really increase revenue?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors. How did they get their material?

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JUNE 1, 2009

Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Is our site organized for our visitors? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. termed “brand action” in the results) Does the site support brand positioning?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. Finally, on three other phrases, both the site and blog appeared on the first results page, in most cases, across all three search engines.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

OCTOBER 12, 2009

Many a SEO Company has tried to manipulate the results to their benefit. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Getting your story to the front page of these hugely popular sites is not hard if you have the knowledge.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 social bookmarking sites, with Alexa's lack of precision and measurement shortcomings duly noted. Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. Use social media sites for online reputation management. Isn't that clever? Well, let's see, what are some of the business uses for social media?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MARCH 10, 2009

The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 Friendster 47 1,454,029 -20.0%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. A company's online presence is no longer limited to its website.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

DECEMBER 12, 2007

site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes." Jeff Rusinow (JR): I've been on the Board of Directors of a number of private and public companies over the past several years. We strive to find high quality sites that get right to the point of what a user is seeking.

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

OCTOBER 19, 2009

What key aspects of SEO should you consider when doing a site redesign? To support his point, Glenn uses example searches for flat screen TVs (only two manufacturers listed in the top 10 sites), HD video cameras (only Canon at #4), cabernet sauvignon and fuel efficient cars (no makers listed in the top search results).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MAY 20, 2009

To use the logo in reverse (white on blue site header) we had to nearly double the letters’ width. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • The company actually uses a blue paw print for their browser icon. Indeed, I don’t see an browser bar icon when I visit their site.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. Oddly, Frank Levert had an outstanding list of do-follow social networking sites on his blog, but the URL for that post now just redirects to his marketing site. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Is Your Site Social Media Friendly? Seven Buzz Monitoring Sites To Watch by Search Insider What's hot in your industry? What are the most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 9, 2008

See your site through the eyes of a (search engine) spider with this free tool. SEO Tools (136 SEO Tools) by SEO Company Knock yourself out with this list. You can see the top sites that pop up for your keyword(s) by mousing over the dots. For example, Flash content, Javascript and images are invisible to search engines.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. You can link names of your executives used in press releases back to their profiles on these sites. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

OCTOBER 16, 2008

In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. But I digress.)

SEO 20

SEO Terms and Conditions Tagging Keywords 20