article thumbnail

Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. Not every Google product is included in the new privacy policy.

article thumbnail

Web analytics is badly broken 

Martech

Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms. Innovation is happening Despite the looming regulation, platform shifts and diminishing available data challenges, there are companies innovating on the premise of privacy.

Analytics 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technical SEO Explained: The Essential Guide for Marketing Leaders

ClearVoice

XML sitemaps, noindex tags, and canonical tags should sit at the top of your indexation toolbox. Here’s how to use them and how they affect your SEO: Placement: You place a noindex meta tag within the HTML code of the page or in the HTTP header. Webmasters should aim to secure these coveted featured snippet spots.

SEO 52
article thumbnail

Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

If you’re preparing to launch a new paid search campaign for your B2B company or are currently running PPC campaigns, review these mistakes that advertisers often make and learn how to avoid them with these easy-to-implement strategies. It’s also common to use something such as Google Tag Manager to implement this code.

article thumbnail

B2B Remarketing: How to Generate More Leads and Boost Your ROI

SalesIntel

However, you keep them in your CRM to keep feeding them company updates and valuable information hoping that you might hear from them someday. Choosing the website pages to tag is one of the most important aspects of a good remarketing campaign. Update Your Privacy Policy. You always follow up, right?

article thumbnail

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Companies were completely left in the dark with the rest of the funnel. Joseph Zappa.

article thumbnail

The ultimate brand guide to helping consumers achieve data harmony

ClickZ

Behemoth brands like GSK, CVS and State Farm are among the companies that have added a chief privacy officer to their leadership teams in recent years. Privacy is impacting business beyond the board room as well. The advertising industry is restructuring around privacy, spawning a new market for ethical operations.