markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Be controversial!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

KoMarketing Associates

NOVEMBER 12, 2015

Just because a visitor fills out a form does not necessarily mean they’re finished learning about the company or the company’s experience. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. ABOUT PAGES/COMPANY PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Zoominfo

AUGUST 26, 2018

White papers. He went to a company-wide retweet. He finally got RSS-ted. Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts. The second page of Google. Why didn’t the marketing couple get married? Lack of engagement.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. RSS Feeds » LEADERSHIP. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Let’s take the example of a marketing software company. You can add: RSS feeds. Just paste a link into the RSS feed URL section and you’ll get a chance to choose the best feed URL: 3.

Process 53

Process Optimization Curation RSS 53

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Our blog has about 4,000 RSS and email subscribers. By Peter Caputa. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. In other words, before expecting a visitor to buy or invest money, you must: Provide an opportunity for the visitor to learn about the company, product or service (know.)

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? Competitive comparisons (73%) also scored highly in the buyer research. * News and articles, at 84%.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. I had an RSS feed of search-related blogs and news websites I would go through for a whole hour every day,” he says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. Monitoring news about your company. Collaboration with your social media team.

Curation 74

Curation Press Paid Search Agency Content 74

Chris Koch

MARCH 26, 2010

Marketing is the default head of social media management in most companies. Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Very few writers are able to get their best thoughts out on paper without some help. Companies have strategies and goals. Get ideas from customers.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

NuSpark Consulting

AUGUST 23, 2012

There are numerous benefits to blog as a company. When companies hesitate implementing a corporate blog program, they can be left behind the eight-ball when prospects determine which firms they wish to do business with. . When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

There are numerous benefits to blog as a company. When companies hesitate implementing a corporate blog program, they can be left behind the eight-ball when prospects determine which firms they wish to do business with. . When you have an RSS feed, it allows prospects to stay up to speed on your thought leadership.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments.

Social Media 100

Social Media ROI Lead Ranking RSS 100

NuSpark Consulting

NOVEMBER 16, 2011

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Same survey; companies 200-1000 employees. So the larger companies must know something.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Buzz Marketing for Technology

JUNE 27, 2008

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. Submission deadline for paper submission: 23 June 2008. News as RSS Feed. Watch a short trailer of how APOSDLE can be applied in a company setting. 22-26 September 2008, Berlin, Germany. to the APOSDLE Website.

RSS 100

RSS Paper Conference Training 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Scoop.it

MARCH 5, 2020

Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. You want to create newsletters that will help you influence the decision makers in your company.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

Social Media 100

Social Media ROI Media Lead Gen 100

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Writing on the Web

MAY 29, 2013

One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Since many blog readers are interested in consumer information, consider reviewing the Top 10 Payday Loan Companies for your readers. How can you make meaty posts about this topic?

Content 100

Content RSS Opinions Business Blogging 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 29, 2010

This last bit is important for factors outside your influence, maybe a contract that depends on another company has to be signed for the joint marketing campaign to start, or what to do if certain assumptions you’ve made when putting together the plan fail to materialize (i.e. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? RSS Newsfeeds.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60