Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Register for a webinar , a seminar, or a newsletter. By Peter Caputa. They’re not much different.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Only B2B

NOVEMBER 23, 2021

Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Marketing Craftmanship

JUNE 11, 2015

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? Some companies only need a general idea of where their new customers come from while others need detailed results. Nina visits the manufacturer’s website and then on Tuesday, begins to receive Instagram ads that show her the company’s shoes.

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 94

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Newsletter . Publishing infgraphics leads to an average 12% in traffic growth . White Papers. White Papers. Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than half of search traffic comes from mobile devices. Companies see $40 ROI for every $1 they spend on email marketing.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. white papers, eBooks, books and reports).

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? Competitive comparisons (73%) also scored highly in the buyer research. * News and articles, at 84%.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Subscribing to your newsletter. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. How Does Digital Marketing Work for a B2B Company? Our Services. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • 70% of customers said they “felt closer to a company as a result of content marketing.” ” • 70% of buyers would rather learn about a company through articles than through an advertisement. •

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. The growth in traffic then confers its own authority—you get lots of visits so you must be smart.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Mailmunch

MAY 20, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Social media amplifies your lead generation efforts by raising brand awareness, driving website traffic, and improving community engagement. . What is lead generation, and why do you need it? . Add contact details.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

DivvyHQ

MAY 23, 2018

And, no matter where other readers may come in contact with your blog posts (Twitter, Facebook, LinkedIn, etc.), Ways to home in on that include paying attention to: Frequently asked questions your company receives from prospects and customers. Increase the odds of engagement by driving more traffic to your blog.

Linkedin 45

Linkedin Paper Tips Newsletter 45

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Anyword

APRIL 4, 2019

BuzzFeed’s commerce business drove more than $250 million in transactions in 2018 and made the publisher a top-five referrer of traffic to Amazon. This will soon be a reality for many more companies, as Instagram rece n tly rolled out its Checkout feature , allowing users to make purchases directly from the Instagram app.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Sign up for our monthly newsletter!” “For an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Promote your content / increase web traffic. Interact (e.g., ask and answer questions).

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60