Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

SmartBug Media

NOVEMBER 10, 2021

Making a strategic marketing plan for a manufacturing company is a unique challenge. Unlike marketing for companies that sell a product that you can purchase, manufacturing companies sell a service—the “product” of a service-oriented company is trust, experience, and expertise. Starting Out: Make a Solid Plan.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Webbiquity

MARCH 16, 2017

During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. For example, About (Company Name) is better than About Us. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic.

Design 235

Design SEO Tips Lead Scoring 235

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 189

Ethics Social Media Trends Copyright 189

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Pam Didner

AUGUST 16, 2020

Q3: Is global content marketing something only large multinational corporations can do or is it possible for smaller companies as well? A: Smaller companies can do segmentation as well. How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 85

Social Media Media Marketing & Strategy Business 85

Marketing Insider Group

SEPTEMBER 1, 2015

Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Create the content – whether it be blog posts, white papers, etc. Twitter – set up 4 compelling quotes from the blog with a link to the blog.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Most sales professionals are active on LinkedIn and Twitter.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Craftmanship

JUNE 11, 2015

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. In fact, failing to optimize your blog posts and landing pages for search engines could cost you a lot of traffic and missed opportunities with potential clients. The truth is, even the best content still needs to be marketed and promoted.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Contently

APRIL 23, 2020

When done well, it amplifies your traffic across all other organic channels. We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Webbiquity

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. So, what exactly do you do?

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Only B2B

NOVEMBER 23, 2021

Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. MQLs suit your buyer persona well and are prospective clients for your company. Companies must first recruit MQLs before they can turn them to SQLs.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Stevens & Tate

FEBRUARY 8, 2022

Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Envy

MARCH 4, 2021

74% of companies say converting leads is their TOP PRIORITY. Company size. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. B2B lead nurturing isn't a "nice to have" anymore.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

ClearVoice

SEPTEMBER 30, 2022

Outsourcing #contentcreation can elevate your brand, free up your staff time, improve SEO, and save your company money. The writers you hire will represent your brand, so it’s essential to find people who are a good fit for your company culture and know your industry well. Here's how to do it. Click To Tweet.

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80

ClearVoice

APRIL 23, 2019

If you want to stand out as someone who can add value to the company, knowing 10 of the right words might be more effective than any 1000-word clip. But many will be more impressed by a case study that shows how the content impacted key metrics like site traffic, lead generation or earned media. White paper. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . White Papers. White Papers. Newsletter . Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Mass Analytics

DECEMBER 16, 2022

These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). To help navigate marketing during COVID-19, we prepared a comprehensive breakdown of what the MMM industry’s top experts advised their companies. Also Read: Marketing Mix Modeling In Simple Words.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Brightedge

APRIL 12, 2021

If one social platform drives more traffic to your site and creates brand recognition, spend your time focusing on that one. For example, most photo-heavy companies see daily traffic on Instagram and Pinterest and build awareness there. But there are those B2B companies that see plenty of interaction on Twitter.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.

RSS 100

RSS Paper Case Study Case Studies 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). SEO, communities); if it will have a gated / lead gen component; potential traffic (e.g. Content distribution is tough. It’s a grind. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Trends 165

Trends Content Marketing Paid Search Agency Television marketing 165

Thinkers360

FEBRUARY 28, 2024

In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company?

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. First touch attribution model. Use surveys.

Marketing Attribution 93

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 93

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Twitter followers. Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100