Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

SEPTEMBER 8, 2009

IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Tell us about how Sales 2.0

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

AUGUST 29, 2009

With he upcoming Sales 2.0 David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MAY 13, 2010

The other piece I enjoyed was meeting folks from competing company. Henry Glickel, BAO's top recruiter, presented on best practices for Inside Sales Recruiting. Hiring and creating good talent was a comon theme during the event, and Henry's take on it ensures steady and talented inside sales professionals.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

MAY 11, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. So choose wisely.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. These two guys know sales and marketing and I figured I’d most likely come back with something valuable.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 12, 2009

Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2010

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can upstart, small- to mid-sized companies build a tribe?

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JANUARY 31, 2009

The courage part came from several life changing business events. These events set the groundwork for how I work with clients today, and how I expect them to work with me, and is what I believe keeps our client relationships long lasting. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Many events in the physical world, like meetups and house parties, start with Twitter. Later, Michael Dell launched IdeaStorm.com and begged customers to give his company advice (and he still gets plenty of it, which he welcomes with open arms).

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

DECEMBER 2, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. Tags: tech marketing kudos sales iphone. It is a networking secret weapon.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

JUNE 13, 2009

Speaker's blogs are listed if I could find them, otherwise their company link is there. Tags: marketingprofs demand socialmedia marketing events sales2.0 If anyone has more accurate info, feel free to share it. If you're a speaker and want to share links to your presentations or handouts, that would be great too.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Does it work? and then once I did a 15 page session, my phone rang and there he was.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? Test” should be the mantra, so companies can figure out what works best for them. Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 15, 2009

The courage part came from several life changing business events. These events set the groundwork for how I work with clients today, and how I expect them to work with me, and are what I believe keep our client relationships long lasting. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

AUGUST 12, 2009

The one liner summary: marketing automation and sales enablement with a 2.0 As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Genius Enterprise is designed for Marketers with sales in mind," says Joanna Giannotti, Global Marketing Director at ClickSoftware. sales genius.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

The one liner summary: marketing automation and sales enablement with a 2.0 As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Genius Enterprise is designed for Marketers with sales in mind," says Joanna Giannotti, Global Marketing Director at ClickSoftware.

Marketing Automation Services 100

Marketing Automation Services Product Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

The one liner summary: marketing automation and sales enablement with a 2.0 As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Genius Enterprise is designed for Marketers with sales in mind," says Joanna Giannotti, Global Marketing Director at ClickSoftware.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

MARCH 19, 2009

Outbound: Telemarketing,Email, Events). The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

Outbound: Telemarketing, Email, Events). The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 2, 2009

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0 Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 The biggest change has come in 2009.

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 2, 2009

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0 Mike: Having coined the phrase "Sales 2.0", and speaking at the Sales 2.0 The biggest change has come in 2009.

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

MAY 19, 2009

This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? In innovative, Sales 2.0

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

At a previous company we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. To be clear however, this isn’t “good talent on sale!”) Mike: Some companies are still acting as if they are in economic crisis mode. Web Events? Social Media?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

OCTOBER 5, 2009

At a previous company, we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. To be clear however, this isn't "good talent on sale!"). Mike: Some companies are still acting as if they are in economic crisis mode. Web Events? Social Media?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100