Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Not only can product launch emails be used for raising awareness of the product launch outside of your company, but they can also be used to communicate vital information about the launch to those inside of your company. Greeting and Tl;dr.

Template 87

Template Product Work Management Marketing Management 87

Zoominfo

JULY 13, 2020

Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. Think about it — a totally mapped out persona that provides accurate and detailed information about what users actually want. Data should inform every step of your persona-development process.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. This saves time and increases the chances of converting the leads into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Message matching plays a key role in getting your site visitors to interact with your brand. The thing is you need to start thinking outside of the box.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Velocity Partners

FEBRUARY 20, 2024

These are designed to guide these initial conversations and extract the specific information we need to shape our upcoming strategy. Do we have a data layer on the back of the site that will allow us to identify the web baselines that will evolve into KPI reporting? They look like this.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Buffer

DECEMBER 9, 2021

While a brand isn’t necessarily a tangible thing, it’s important for connecting with customers, shaping their perception of your company, and building trust among them. With that in mind, here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

Paid Search Agency 91

Paid Search Agency Brand Identity Branding Companies 91

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Optinmonster

DECEMBER 24, 2023

Pitfalls of Not Mapping User Flow Performing a User Flow Analysis Questions to Ask About Website User Flow How To Find Your Existing User Flow How To Create a User Flow Diagram Step-By-Step User Flow Diagram Tools User Flow Examples And Template What To Do Next? User flow is the steps a user takes to accomplish a task on your site.

Marketing Websites 64

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 64

Optinmonster

MARCH 2, 2023

Economic Buyer: Who are the decision-makers at the company? Field mapping allows you to capture details about your leads beyond name contact information so that you can make sure your leads are qualified. For this tutorial, we’ll use a template and customize the lead generation form. How easy are they to reach?

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. Write a web site update plan.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

Hubspot

APRIL 27, 2021

Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly. Think of this brief as a blueprint: It lays out all the information your designer will need to complete the project and helps align both parties on the expectations. HubSpot's Creative Brief Template.

Design 83

Design Template Paid Search Agency Budget Programs 83

ClearVoice

OCTOBER 12, 2021

This information helps you target each piece of content correctly and more effectively. Start by creating a simple spreadsheet or document to track basic information about the content on your site, such as URL, title, date published, topic, targeted user persona, and the specific part of the funnel. Audit and strategize.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Convert

SEPTEMBER 15, 2021

With each state’s unique privacy regulations, it’s becoming increasingly difficult for companies to keep track of these changes, ensure compliance and avoid penalties. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Appropriate Data Security to Safeguard Information.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Hubspot

JUNE 26, 2019

Below is a quick explainer video: WordStream offers a seven-day trial to those who fill out a contact information form. Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company. You can then export this information into a document which could be shared with their team. Cost: Varies by company.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Pam Didner

MAY 26, 2020

Then, in the middle of the year, the product team makes a massive product update, the company decides to focus on the financial segment. Many IT groups can initiate a task force quickly and activate a documented communication protocol to provide updates to employees and hourly or daily briefings to management.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Ask yourself, "Is this site converting a reasonable amount of traffic?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Optinmonster

FEBRUARY 27, 2023

Welcome Popup With Countdown Timer Goals: Email signups Incentive: Special offers and updates on new products Special Features: Countdown to next newsletter PodBike is a bicycle company that has reinvented the velomobile with its FRIKAR e-bike. Each link goes to a different page with relevant information.

Examples 72

Examples Intent Click Rate eCommerce 72

Brandpoint

MAY 18, 2020

And that explains why so many companies now focus on the digital content that works strategically to move customers through the sales funnel as they become increasingly interested in what’s being offered. A shared Google document could be a repository for content ideas and key references from both sides. How aligned is your company?

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

SmartBug Media

AUGUST 17, 2020

The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best. Users can also choose different service packages depending on whether their company is small or tends to fit into the enterprise category. It Certainly Isn’t Free.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

seo.co

FEBRUARY 2, 2021

At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Here are some of the steps that can help you understand the new site dynamics compared to your existing site from an SEO standpoint. Block the New Site.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Leadspace

FEBRUARY 9, 2021

Mature scoring models will take multiple factors into account, such as the lead’s profile information (both at the company and person level) — location, industry, company size, job title/function, etc. Smaller businesses typically start with manual processes, which can grow cumbersome as the company grows. .

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

Optinmonster

MARCH 13, 2023

The field mapping feature in OptinMonster has 2 parts: The Fields block in the campaign builder The field mapping on the Integrations tab Fields Block The Fields block is where your website visitors can fill in their contact information. If you don’t have either of those, you can send your form information to Monster Leads.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Optinmonster

DECEMBER 29, 2020

Are you looking for the best lead generation software tool but can’t decide which would be the best for your WordPress site? The plugin comes with pre-built templates to help users design the right campaign for their site in the least amount of time. But having the right tool for the job makes things infinitely easier.

Tools 65

Tools Best Practices Trigger Marketing Bandwidth 65

Optinmonster

FEBRUARY 6, 2020

Are you getting loads of traffic to your site but struggling to get people to sign up for your offers? They’ve been proven to help many companies convert traffic into loyal customers. A 2-step optin form is a way of easing the visitor into the process of handing over their contact information. And who knows?

Ideal Customer Profiles 84

Ideal Customer Profiles Template Landing Pages Display 84

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. Template #1 – Simple Monthly SEO Report Template from Backlinko.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Outgrow

JANUARY 7, 2023

This information can come in handy in managing your stock inventory and promoting best-selling products. And along with their responses, you can also collect important information like their names, email addresses, contact details , etc. On the site map, you can click on ‘Add New’ to add different types of questions.

Outgrow 92

Outgrow Top of Funnel eCommerce Paid Search Agency 92

Optinmonster

JANUARY 18, 2024

You can use OptinMonster’s on-site retargeting for this. Totango’s data shows that 41% of companies offer free trials under the 30-day range. recommends that 99% of B2B SaaS companies should offer a 14-day free trial or less. Offer video demos, product tours, templates, and webinars for new users. Many others don’t.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Optinmonster

MAY 4, 2023

Advantages of WordPress CRM Plugins If you already have a WordPress website, it makes sense to use a CRM plugin that works directly from your site. Using a WordPress CRM plugin means you don’t have to send information from your WordPress site to a third-party app. Leads will come in through your WordPress contact forms.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Vidyard

SEPTEMBER 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Circle Studio

NOVEMBER 21, 2018

Many companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. website.com/about-us” now redirects visitors to “website.com/our-company” on the new website.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

Hubspot

FEBRUARY 26, 2019

Alternatively, maybe you used a blog to get more information on SEO strategies. If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. You're on a blog.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Optinmonster

DECEMBER 2, 2020

OptinMonster does this by helping you craft the perfect optin campaigns for your company’s goals with pre-built templates that make your campaigns look stunning. In other words, Convert Pro will use your site’s bandwidth to work the way you want it to. Let’s quickly look at both. Good news, right?

Bandwidth 78

Bandwidth Tools Paid Search Agency Lead Generation 78

Optinmonster

FEBRUARY 27, 2023

Welcome Popup With Countdown Timer Goals: Email signups Incentive: Special offers and updates on new products Special Features: Countdown to next newsletter PodBike is a bicycle company that has reinvented the velomobile with its FRIKAR e-bike. Each link goes to a different page with relevant information.

Examples 52

Examples Intent Click Rate eCommerce 52

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. This means you have many people visit your site daily—providing you with various opportunities to engage with them. Look at product review sites.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Sana Commerce

AUGUST 27, 2022

Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. What does e-commerce success look like to my company? How does it fit into my overall company strategy? Large companies tend to form internal multidisciplinary project teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Hinge Marketing

FEBRUARY 16, 2023

Also, using pre-developed templates can save a great deal of money, though they may come with performance tradeoffs such as customization, less relevant user experience and brand differentiation. Design emphasis on content organization will help guide users to the most important information sooner. Heck, look at their website.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112