PureB2B

MAY 30, 2022

To do business with anyone in the European Union, whether you are part of the EU / EEA or not, companies will need to follow strict guidelines concerning how they collect, use, and retain data about their customers. On the Surface: What GDPR Means for B2B Marketers. is information about a company, not a person.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. In other words, do they know me now?

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

PureB2B

AUGUST 25, 2021

If this part goes well, you can be sure of getting visible and respected by the people who call the shots at the companies. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. Social Selling is the New Sales Model.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) Whats the proper role of marketing? MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Whether the company conducts e-commerce (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Over 93% of the live audience (200 marketers and sellers) strongly agreed or agreed that they found value in attending this session.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jills new book, Selling to Big Companies , will be officially released in December. Heres a link to her free articles.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Or save travel expense by scheduling the planning meeting for when you and your team will be at a trade show near the agency’s office.). Introduce partner agencies to one another.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Biznology

APRIL 1, 2013

Far from becoming unimportant, brand marketing is becoming more important to more companies every day. Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good. What do you stand for?

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Big companies are big targets. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why so few?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Webbiquity

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Smashmouth Marketing

NOVEMBER 2, 2010

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Becoming a more socially active business.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre doing marketing or lead generation for a complex sale, youll want to read it. In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Creative lead generation blunder? Poor marketing/sales databases are simply a symptom of the problem rather than the root cause.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

PureB2B

AUGUST 25, 2021

If this part goes well, you can be sure of getting visible and respected by the people who call the shots at the companies. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. Social Selling is the New Sales Model.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Bluetext

OCTOBER 31, 2022

There are no written rules when it comes to determining how to efficiently increase your company’s enterprise value. Simply put, the strategy will vastly differ for every industry, sector, and individual company. Unfortunately, there is no one-size fits all formula for enterprise success. In less than six months, Centauri was born.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing Strategy 26

NuSpark Consulting

DECEMBER 31, 2011

Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. Restate your company objectives; and reassure all of your messaging and sales approaches support those objectives. Develop or substantiate your brand. Do a SWOT analysis.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im going to be interviewing Jill on, what else, Selling to Big Companies. Her focus is helping companies get their foot in the door at BIG companies.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. The GDPR protects the privacy of everyone within the EU, including people working within companies.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. The GDPR protects the privacy of everyone within the EU, including people working within companies.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Content Marketing Institute

JANUARY 12, 2018

For many businesses, content marketing is but a small fraction of their overall integrated marketing, perhaps helping one aspect of a broader strategy. For other companies, it may be the vast majority of what they do. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. So, uh, some, some major, uh, fast moving companies.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Validating direct marketing lists. Following up on direct mail campaigns.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Online Marketing Institute

FEBRUARY 22, 2011

So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011. Check them out below and tell us what to think.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120