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Trade Shows: What’s The Real ROI?

Navigate the Channel

Trade shows have been a staple in the business world for decades. They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Trade Shows: What’s The Real ROI? Lead Generation Trade shows are a goldmine for lead generation.

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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

rade shows are an integral part of the business world. Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows?

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6 Trade Show Marketing Do’s & Don’ts

Navigate the Channel

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). If it has no tie to your company, the marketing approach at the event, etc.,

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6 Ways to Generate More Leads at Trade Shows

Lead Liaison

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. The thirst for competition doesn’t curtail at trade shows. It’s a quality we all inherited.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that?

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Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.