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How Long Does it Take to Get Results from Content Marketing?

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In year two, conversions will likely also increase — contacts, marketing qualified leads and sales qualified leads. In fact, according to research conducted by Curata , 74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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This is determined on a company-by-company basis. If someone else manages the Salesforce account for your company, you’ll need their help with this step. We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact.

How to Convince Your CEO of the Power of B2B Content Marketing

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Why should the company create content on anything but the business itself? If you’re on a mission to convince upper management that content marketing is right for your company, take these steps. They prove other companies are delivering results and believe in content marketing. Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer. (

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Some examples are: Contact form filled out. Follow, Like, +1 your company on social media. Contact Us. Instead of Contact Us. Contact us today for a __ (ex: free report on 2014 commercial real estate). Here’s a question to ponder: Why did you build a website for your business? What is Conversion Optimization? Phone call completed. Request a demo or a free trial.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. customer/stakeholder goals of my company, and what do I need to make. But B2B companies will need to invest.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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Why do marketers at B2B companies write case studies? One monolithic company works with another to resolve a problem. It’s as if the companies operate with no input from human beings. Often, we hear little about what was involved in the decision to use a company’s services. Contact us to get started. Most are mind-numbingly dull. Why Case Studies? The bottom line?

Why Marketing Automation Does Not Work

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But here’s the problem.  57% of a buyer’s journey occurs before he or she contacts a vendor. How do they decide who to contact? In exchange for this content, readers will provide contact information. On average companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. You’ve likely heard the information technology gurus. The result?

Effective Social Selling = Mindset over Tactics

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Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company. Who’s right? Help them with something!

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.  Thank You Content for content downloads, Thank You for Registering for webinars, and Thank You Contact, for direct web form inquiries.  Lead Nurture Planning. Save time following up on bad leads. . Increases campaign ROI.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. customer/stakeholder goals of my company, and what do I need to make. But B2B companies will need to invest.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Rather, the goal is to get qualified leads, and move them to the point where they will make the first contact by filling out the contact form or picking up the phone. So for many, the Closing stage for our purposes occurs when the visitor decides to make contact rather than a purchase. She’s spending a lot of money on a funeral and a high-end casket. You get the drift. Closing.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Company Size. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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So Group One should list the “Thank You pages” for up to 5 of the most important conversion goals, such as: Contact Us forms, or general inquiries. Google Analytics, Conversions, and Marketing Measurement. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. . Visits. New and Returning Visits. Visitors. Goals and Conversions.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

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There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID.  But again, this information is tied to a company visit; not a user visit.  Here’s ReachForce. 

Is Your Website Working for Lead Generation and Inbound Marketing?

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It now becomes the job of the website itself to create a compelling story so that the prospect bookmarks the website for when he’s ready to research further, or is ready to contact sales immediately because of the relevant message that solves his business needs. However, my search is for software; so at first impression, I don’t know what this company does. How’s your website doing? .

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. customer/stakeholder goals of my company, and what do I need to make. But B2B companies will need to invest.

The Relationship between Social Influence and Customer Experience

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We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them. Secondly, if you contacted the brand via social channels, what was your experience like? Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. Get to know them.

The role of public relations in lead generation for B2B firms

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There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. There are many ways B2B companies harness public relations for the lead generation strategies. Contact some of your early adopters to create case studies. Generate buzz about your company. Your goal is to sell to businesses.

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

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For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists.                                    . Obtain intelligence from target company business profiles. If you have any questions, feel free to contact me and we can review more of the tactics. 

Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

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Best-in-class B2B companies have aligned their sales and marketing teams which in turn has proven to drive increase revenue and ROI.  Most companies have not aligned properly, which means message, process, and lead management disconnects, and that means less qualified prospects, leads, and sales opportunities.  Why the alignment?  From there, the Marseli services take over. 

A Lead Generation Plan Begins With Content Marketing Strategy

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You have an outstanding business model primed for continued growth.  We look forward to sharing the joy in taking your company to new levels. At the beginning of any lead generation and marketing effort, is the message.  Do COMPANY X Technology Group solutions embrace the needs of its target audiences?  Do the words; the tone; and the context of what’s written allow prospects to engage further with you?  It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  In essence, this is what we do. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

You have an outstanding business model primed for continued growth.  We look forward to sharing the joy in taking your company to new levels. At the beginning of any lead generation and marketing effort, is the message.  Do COMPANY X Technology Group solutions embrace the needs of its target audiences?  Do the words; the tone; and the context of what’s written allow prospects to engage further with you?  It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  In essence, this is what we do. Introduction.

It Might Be Time to Make Age One of Your Segmentation Criteria

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Among the more commonly used segmentation criteria are things like job title, industry, company size and the company’s position in the buying cycle. Yes, those digital natives are in their 30’s and early 40’s and entering the ranks of senior management – running companies, starting businesses and creating markets. 30 percent of Gen PC/Netscape seek guidance from contacts in online communities versus 6 percent for Gen Wang. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Here’s the scary part. What to do?

How to Assess Your B2B Website to Increase Lead Conversions

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Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. Everything on a website contributes to persuading someone to deepen his or her relationship with a company. Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Newsletters. Newsletter leads are good. Offers.

10 Customized LinkedIn Communication Tactics That Will Increase Response

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Let your profile reflect who you are or your company’s persona. Create a call to action – Find an area to not only include a call to action, but also make your contact information highly visible and keep it current. Use your name or your company’s name for a professional look. Are you getting the most out of your LinkedIn account? Your Profile. 1.Tune up your profile.

Case Studies; How to Get Them Approved and Presented Publicly

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Case Studies are an important part of internet marketing and lead nurturing, and can be the decisive factor when a prospect decides to engage with you. I was at a meeting recently with the CEO and the Director of Content Marketing for one of the fastest-growing companies in Philadelphia. The company has had a phenomenal success by using content to reach, engage, and motivate customers. In six months, the company saw a 949% increase in online leads and a 128% increase in marketing-influenced opportunities. He knew that he and his company were invested in our success.

Case Studies; How to Get Them Approved and Presented Publicly

NuSpark

Case Studies are an important part of internet marketing and lead nurturing, and can be the decisive factor when a prospect decides to engage with you. I was at a meeting recently with the CEO and the Director of Content Marketing for one of the fastest-growing companies in Philadelphia. The company has had a phenomenal success by using content to reach, engage, and motivate customers. In six months, the company saw a 949% increase in online leads and a 128% increase in marketing-influenced opportunities. He knew that he and his company were invested in our success.

SEO and Content Marketing Work Together

NuSpark

Our philosophy is this with SEO: Rankings are important, but not as important as the ability of your website to capture and engage audiences by persuading them to contact you because your message as written can solve their business problems.  #1 ranking means nothing if audiences bounce and don’t perform desired conversions. Later stage queries:  Most efficient inventory software applications, inventory software reviews, warehouse inventory software comparisons, Company X software opinions. To understand how people search for your solutions is critical as well to understand. 

SEO and Content Marketing Work Together

NuSpark

Our philosophy is this with SEO: Rankings are important, but not as important as the ability of your website to capture and engage audiences by persuading them to contact you because your message as written can solve their business problems.  #1 ranking means nothing if audiences bounce and don’t perform desired conversions. Later stage queries:  Most efficient inventory software applications, inventory software reviews, warehouse inventory software comparisons, Company X software opinions. To understand how people search for your solutions is critical as well to understand. 

An Introduction to Lead Scoring

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Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

A summary of buying B2B email lists

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When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow. Focus on Your Core Demographics. The emails should make your customers either want to buy your product, or learn more about it.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

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There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. LinkedIn Lead Accelerator.

How Technology Marketers Can Reach CIOs

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It now determines which company wins in the marketplace. Yet despite the CIO’s need for education and the number of companies vying for his attention, according to IDG ’s research, 81% of IT decision makers say that it’s challenging to find credible information. Likewise, many technology companies seem to believe, “If you have expertise, they will know.” The Empathetic Entrée.

Why Your B2B Website Need to be Mobile-optimized for Conversions

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These statistics serve as a wake-up call to website marketers and developers to realize that creating mobile websites for their companies is now becoming inevitable, and soon, it will be a necessity. Mobile-optimized sites are now facilitating companies to experience more engagements with the business executives and close more deals compared to desktop-optimized sites.

LinkedIn and Paid Search; Discover How They Both Drive Conversions

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Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored. Prospects are either looking to education themselves, or find a company that has a product or service they need. They enter queries into a search engine with the hope to become a lead for a company if the content or offers are compelling enough for conversion. Agree?

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  No need to go through specific tactics for this blog post, but I did want to shed some light on some hints, and suggestions for improving the advertising experience on LinkedIn. Nothing new here. 

Keys to Optimizing a Website to Drive Conversions

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Give your readers a positive impression of your company.  To create an effective About Me page, avoid being too wordy.  Keep your writing interesting but to-the-point, and consider adding some pictures of yourself or your company to give the page a little personality.  . A good website can make or break your marketing efforts.  Create an Intriguing Design. Write Interesting Content.

Set the Record Straight: Marketing Automation vs. Email Programs

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Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Here are some examples on how Marketing Automation differs from standard email programs (like Contact Contact, AWeber, or Campaign Monitor): 1.  MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. 2. From that we downloads another case study; this time the web form asks a little more information, like company name and job title.

Marketing Automation- What It Is and Why Use It

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fairly new technology, these systems are not just being utilized by fortune 500 companies, but can be used effectively by smaller and mid-size companies as well. Marketing automation provides the solution to many companies’ objectives: Improves the quality of leads that are passed on to sales. The main benefit for replacing manual lead generating processes with marketing automation is that it allows companies to reach out to potential customers in a timely, more efficient, manner. Optimizes conversion or profitability from various sources of leads.

Why Your Contact Page is Terrible

B2B Marketing Unplugged

This week, it’s time to pick on everyone’s least favourite page, Contact Us. After all, nobody likes the Contact Us page. Someone might actually, you know, contact us. We like it when new business contacts us but not any new business – only the kind we are going to like having as clients. Usually these are emailed to a box called “Marketing” or “Contact”. Be nice.