DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. How much time occurred between their previous round of funding and when you made contact? How big are these companies? Sound familiar?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

JUNE 9, 2017

When companies conduct cold email campaigns, it’s possible they’ll hit a spam trap. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. Some companies take the emails of departed employees and convert those email addresses into spam traps.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DiscoverOrg

JUNE 13, 2019

Lots and lots of people: the human equivalent of a contact or lead list. Finding the right contact shouldn’t be like finding a needle in a haystack ,” the host explains. DiscoverOrg’s advanced search helps you build targeted emails and prospecting lists and emails in the exact department, company size, and role you need!”.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Account Based Marketing Cold Calling 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. How much time occurred between their previous round of funding and when you made contact? How big are these companies? Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

MARCH 29, 2018

You should contact your attorney to obtain advice with respect to any particular issue or problem. It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

DiscoverOrg

FEBRUARY 13, 2019

A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? A “qualified lead” means something different at every company, but whatever it is – Sales and Marketing must agree ! Company size (Employee Count and/or Revenue). NAICS code. Area/s of responsibility.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

FEBRUARY 27, 2019

Option 3: Pay per contact or one-off list purchase. Do you have a small number of contacts in your target market, or are you looking to build a list with an extensive number of contacts? At least 30% of all contact data decays every year. Option 3: Pay per contact or buy a one-off list purchase.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

FEBRUARY 9, 2017

What if there was quick and easy way to analyze your customer profile, hone in on the attributes of the ideal customer, and use it to find lookalike accounts and contacts? Identify commonalities or strengths in current customer base and find similar companies. Company Ownership Type. Now there is! Introducing AccountView.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 120

DiscoverOrg

APRIL 14, 2017

Using your gated marketing content to collect names and email addresses is always a great way to collect information; however, marketing’s budget and reach is limited, contact data collected decays over time , and it’s not always safe to assume user-generated data is accurate in the first place. How do you know who to engage first?

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

MARCH 22, 2017

Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile. The Good Way to Evaluate a Data Provider.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

DiscoverOrg

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! We were trying to hire 100 people in 6 months (and mind you – the company only had 80 at the time!), Contact us today to show you how we can fill your “Passive Candidate Pipeline.”.

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

DiscoverOrg

SEPTEMBER 26, 2017

As a company, we’re always focused on growth – both for our customers and ourselves – and part of that focus has been the launch of a lot of new products and datasets over the past couple of years. It’s no secret that many companies aren’t poster children for practicing what they preach and “eating their own dog food.”

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

DiscoverOrg

OCTOBER 24, 2017

Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. Most vendors do this: Company A in your database is the best type of company for you to be reaching out to.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

OCTOBER 23, 2016

Accurate and up-to-date contact data is critical when trying to make connections with these teams. This level of churn requires constantly refreshed contact data in order maintain consistent sales results. DealPredict organizes prospective companies, and target buyers within those companies, on a scale of 0-5 stars.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

JANUARY 24, 2017

Org Charts and Reliable Contact Data are All-Important. You might have recently seen a joint study by DiscoverOrg and Smart Selling Tools of 200 sales and marketing organizations that found: High-growth companies (defined as those with at least 40% growth over the past three years) are 2.5 What are we learning so far?

Account Based Marketing 120

Account Based Marketing Jigsaw Cold Calling Paid Search Agency 120

DiscoverOrg

FEBRUARY 10, 2017

What does it take to be a high growth company? We surveyed 200 sales and marketing leaders about growth at their companies and a host of factors that could be accelerating it or inhibiting it. And finally, they enable teams with accurate account and contact data. Below are highlights from the original article.

Budget Programs 120

Budget Programs Customer Surveys Consulting Profiling 120

DiscoverOrg

MARCH 25, 2019

Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! Indeed, 65% of companies use physical gifting to attract and retain clients. local San Francisco Bay-area companies. add business card contact data to your mailing list automatically. Talk to us!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

FEBRUARY 19, 2016

Lead Generation & the Importance of Good Contact Data. Outbound marketing for B2B companies typically consists of some combination of the following strategies: cold-calling/telemarketing, direct mail, tradeshows & events, purchased/rented lists for email marketing, and a handful of other activities.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

JULY 6, 2016

Salespeople need much more information than this on the companies they are targeting. What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis. Bottom line: Spending half your time figuring out who to contact, is a waste of time, money and energy.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

DiscoverOrg

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. Both departures were contacts in senior level security roles, in this case Security Operations and Cyber Security. Management changes.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

DiscoverOrg

JANUARY 22, 2016

For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”. Download now.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DiscoverOrg

FEBRUARY 2, 2017

More Than Just Information Technology Contact Data. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. Why so high? How’d we do it? Why the big change?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

SEPTEMBER 20, 2016

Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. For details on how to begin the Tilt Sales Development Challenge, contact your DiscoverOrg Customer Success Manager today!

Top of Funnel 120

Top of Funnel Enterprise Management Cold Calling Template 120

DiscoverOrg

DECEMBER 11, 2018

When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. PRESS RELEASE] We just increased contacts by 400% and accounts by 200% !

Paid Search Agency 153

Paid Search Agency Companies Work Management Marketing Management 153

DiscoverOrg

APRIL 16, 2019

Corporate hierarchy shows an organization’s complete hierarchical structure, or the parent-child relationships between subsidiaries, divisions, branches, brands – and their parent companies. Depending on the industry, it can take anywhere from 6 to 18 months from the time you establish first contact to the time you close a deal.

B2B Sales 120

B2B Sales B2B Television marketing Sales Cycle 120

DiscoverOrg

JULY 3, 2018

Are there other stakeholders at the company we should be engaging? Or is the timing better now if we just go back to the main point of contact we had the first time around?”. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? Revive demo no-shows. Create Awareness Now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

JANUARY 11, 2017

Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. There are a lot of sales and marketing data providers out there. What’s the difference between all of these terms?

Video Marketing 120

Video Marketing Sample B2B Sales CMO 120

DiscoverOrg

MARCH 15, 2017

Speaking of all those stakeholders, sellers especially know how hard it is to develop momentum within a sales (or renewal or upsell) cycle and to catch up with busy people (a problem made all the worse if you are living with bad account and contact data). The truth is, most of the game happens without you anyway.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

DiscoverOrg

AUGUST 17, 2016

Companies spend thousands of dollars every year on tradeshows, and most leave money on the table. It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. There is a downside: trade shows are expensive.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. I’ve seen companies get too focused on their inbound-powered databases. Fit, intent, and engagement.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

JANUARY 20, 2017

The study revealed that doing hard things is just as relevant to the performance of teams and companies as it is to individuals. The Fastest Growing Companies Do Hard Things. At the end of 2016, we set out to study what drives growth at the fastest growing companies in the world. of contacts. of contacts.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

OCTOBER 27, 2016

As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. Step two: Add to that list, all companies that should be a customer but aren’t. Who within the company would take this on? The plan comes first, and then the attack.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Sales Cycle Analysis 120

DiscoverOrg

MAY 10, 2019

A prospective candidate’s skill level is more immediately understandable if they’ve worked for companies like Google, Salesforce, or Verizon. But what if their former employers are companies you’ve never heard of? Job titles mean a lot of different things at different companies,” says Kindschuh. “If

Enterprise Management 120

Enterprise Management Work Management Marketing Prospects Startups 120

DiscoverOrg

JUNE 29, 2017

A high performing account-based marketing strategy starts with accurate contact data. The pitfalls of bad data are numerous: inaccurate contact information, out-of-date job descriptions and titles, and mistaken organizational hierarchies. The crux of achieving better response rates with data is not just more data, but better data.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

MARCH 3, 2017

Entering and maintaining account and contact data with quality and completeness. What does it take to be a high-growth company? In addition to finding that poor product and buyer knowledge suppresses growth, our survey found that high growth companies train and coach employees three-or-more hours per week. Competence.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120