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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community. When the company launched their first owned portal for a beverage in 2020, gaming was an integral part of the strategy, and continues to be. Gaming influencers get deeper in the community.

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Social Listening Deck (Sprout Social).

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How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

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How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

Martech Advisor

With no cure in sight, social distancing is the only way to limit the spread of the virus. But, for now, social distancing and remote work are the only solutions that can help people stay safe. As social distancing becomes the new normal and organizations implement remote work – what will the role of marketers look like?

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Social Media Scannable Videos 2.4 Shared widely on social channels, blogs, etc.

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Build Backlinks – 14 Easy Ways

Convince & Convert

Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. Instead, ignore it.