Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation.

Social Networks 178

Social Networks Business Work Management Social Media 178

Heinz Marketing

SEPTEMBER 5, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. How else can you lead your team to success?

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “I think everyone is responsible for community. .”

Communities 40

Communities Generation Word of Mouth Differentiation 40

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. You can’t just say, ‘We spent X on influencer marketing, we got this many sales and our ROI is Y.’

ROI 102

ROI Top of Funnel Work Management Advertising Agencies 102

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. But what is true social media management? What is Social Media Management What is Involved in Social Media Management How Social Media Management Has Evolved Best Social Media Management Tools.

Social Media 98

Social Media Work Management Marketing Management Media 98

Oktopost

DECEMBER 16, 2020

Which management approach drives exceptional levels of performance? Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Top-down or bottom-up?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

LeanData

OCTOBER 26, 2022

For months now, you’ve noticed some inefficiencies you’ve been dying to fix in your company’s sales processes. With SaaS sold on annual subscriptions, RevOps and Sales Ops pros find themselves in a constant cycle of evaluating, buying and then reevaluating tech tools at renewal time. . So where should you start? You need buy-in.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Oktopost

JUNE 9, 2021

For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from leaders on digital transformation?

Digital Transformation 118

Digital Transformation Effectiveness Transparency Click Rate 118

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Connect with Ann on her LinkedIn Shoutout by SmartBug @Ali Wert. LinkedIn Trainer for individuals and businesses.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

KoMarketing Associates

JUNE 25, 2019

Sale announcements. Even LinkedIn is slowly rolling out live streaming. Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process. But to get to the question at hand, is employee advocacy just for B2B?

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

ClickZ

JULY 21, 2023

During her time in the food and beverage merchandising role, Target’s annual food and beverage sales grew by over $5 billion since 2019, and the company established itself as one of America’s largest digital grocers. Amazon’s biggest Prime Day Sale ever with $ 12.7 e-commerce sales increased by 6% on July 11 and 6.4%

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

ClearVoice

OCTOBER 27, 2023

They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. Local businesses, for example, still benefit greatly from running local events to stir audience engagement and sales. They now require more transparency to push through with their purchases.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Zoominfo

OCTOBER 20, 2021

My HRCareers Community MyHRcareers is a UK-wide community connecting aspiring and inspiring HR professionals for networking & CPD. They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

DealSignal

FEBRUARY 1, 2024

Therefore, while ZoomInfo does have some merits as a lead generation tool, its drawbacks in data coverage and accuracy diminish its appeal for businesses focused on efficient lead generation processes and precise contact data. For sales teams, Apollo reduces workload while maximizing lead generation opportunities.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Demonstrating your business’s value and driving consumers towards conversion is easy with networks like Linkedin, Instagram and TikTok.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Brandpoint

JUNE 18, 2020

As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Ask your sales team, account managers, or any other client-facing roles what customer concerns they hear most often. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

Outreach

APRIL 2, 2020

We know that working from home is on everybody’s mind right now, so what better time to listen to The Sales Engagement podcast or revisit your favorite episodes. These episodes cover management during uncertainty, social media strategies, incorporating video into enterprise sales, and humanizing your messaging. Be Transparent.

Work Management 52

Work Management Enterprise Management Linkedin Curation 52

nDash

MARCH 11, 2021

nDash — a global content community platform — is seeking a talented individual to help us scale customer success, improve the user experience, and create a community of brand advocates. . Scope & Plan : Help us develop the product roadmap for customers and community. If so, we’d love to talk. .

CMS Development 52

CMS Development Ideal Customer Profiles Customer Satisfaction Paid Search Agency 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. Here’s what you need to know about the June releases. HubSpot wants you!

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. Artificial intelligence (AI) has taken center stage, transforming media management from simple profiles to a nuanced, contextual approach.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

EveryoneSocial

NOVEMBER 19, 2019

Impacts marketing and sales results. Especially by growing employee experience, increasing company transparency, and the online world, your brand image needs to be taken extremely seriously. Every touch point with customers or potential customers from marketing, sales, customer support, must deliver.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts! Like What You Heard?

CMO 62

CMO Transparency B2B Sales B2B Marketing 62

Biznology

JULY 31, 2019

With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. For example, Udemy, Udacity, and Coursera are just some of the numerous learning platforms where you can find the right course on a wide range of topics, from marketing to business management.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Brandpoint

SEPTEMBER 9, 2019

By using content marketing tactics to create a strategy to attract, recruit and retain the type of candidates you’re looking for. Employer branding is the process of promoting the reputation of a company from the eyes of the employee. Hootsuite’s strongest employer branding social media channels are LinkedIn and Instagram.

Paid Search Agency 99

Paid Search Agency Brand Identity Branding Companies 99

Hubspot

APRIL 23, 2020

In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. Although sales email engagement has rebounded greatly to new highs in recent days , the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101