B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “I think everyone is responsible for community. That’s how you can stand out.”

Communities 40

Communities Generation Word of Mouth Differentiation 40

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. r/buyitforlife Example This subreddit continues to be one of Reddit’s most popular and fastest growing communities year after year with 1.7M Redditors are inherently curious. Footnotes: Reddit Custom Survey, U.S.,

Research 143

Research Loyalty Case Studies Communities 143

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies work to implement real change for the LGBTQ+ community? Do: Support LGBTQ+ initiatives year round.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Litmus

APRIL 29, 2020

Through partnerships, a speakers bureau, and a very active online community, Women of Email helps its more than 4,300 members become better email professionals. Offering virtual happy hours and other ways for community members to connect and network. We’d also love it if you shared the survey on LinkedIn , Facebook , or Twitter.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Litmus

APRIL 30, 2020

Through partnerships, a speakers bureau, and a very active online community, Women of Email helps its more than 4,300 members become better email professionals. Offering virtual happy hours and other ways for community members to connect and network . We’d also love it if you shared the survey on LinkedIn , Facebook , or Twitter.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Lenny's Newsletter

SEPTEMBER 7, 2023

Eight years later, as Senior Director of Marketing, she continues to lead Figma’s bottom-up growth motion, along with community, events, social, advocacy, and Figma for education. She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

KoMarketing Associates

JANUARY 19, 2022

Semrush remains a very popular platform within the SEO community. LinkedIn, Twitter. It has proven to be a great way to increase efficiency and transparency. Michelle Smith, Director of Marketing & Communications at BARR Advisory. LinkedIn , Twitter. HubSpot is a CRM platform widely used by B2B marketers.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

NOVEMBER 11, 2021

As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I I think communications in general is hard to measure. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Oktopost

JUNE 9, 2021

For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from leaders on digital transformation?

Digital Transformation 118

Digital Transformation Effectiveness Transparency Click Rate 118

Oktopost

NOVEMBER 19, 2020

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. Consistent delivery of quality content builds engagement with customers and trust within your community. According to LinkedIn, articles that include visuals receive 94% more views than those without. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Thinkers360

FEBRUARY 28, 2024

Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Top-down or bottom-up? Which management approach drives exceptional levels of performance? Like What You Heard?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

NOVEMBER 15, 2023

LinkedIn posts. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. This leader’s transparency about handling issues like data security further cements her company’s credibility and shows they value customers.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Practices Media Best Practices 112

Bannerflow

JUNE 1, 2023

The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures. Moreover, text-based generative AI tools are gaining traction, even integrating into LinkedIn’s post creation process.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Modern B2B

DECEMBER 4, 2023

Google’s Transparency Trials However, as Google pushes the boundaries of innovation with one announcement, it continues to find itself under scrutiny. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Modern B2B

NOVEMBER 16, 2023

Google’s Transparency Trials However, as Google pushes the boundaries of innovation with one announcement, it continues to find itself under scrutiny. During this trial, Jerry Dischler, Google Ads VP, admitted to the lack of transparency in communicating cost adjustments, raising concerns among advertisers.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

sagefrog

FEBRUARY 7, 2024

Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Connect with Ann on her LinkedIn Shoutout by SmartBug @Ali Wert. LinkedIn Trainer for individuals and businesses.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Binary Demand

MARCH 11, 2024

Strategic techniques: Network analysis: Analyze online communities to identify influential individuals based on their connections and reach within the network. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community. Those who do so will be well-positioned to thrive in the years to come.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Sprout Social

JUNE 17, 2019

Taking it a step further by honing in on the data, Sprout Social’s #BrandsGetReal report on “ Social media & the evolution of transparency ” was able to put numbers behind the ever-growing authenticity trend. One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social. Don’t create.

Social Media 111

Social Media Trends Personalization Branding 111

ClearVoice

OCTOBER 27, 2023

Ethical Concerns and the Push for Transparent Marketing As online shoppers consume more content, they develop savvier shopping skills. They now require more transparency to push through with their purchases. The Expanding Role of Content in Building Authentic Connections Trust is a crucial aspect of building connections.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

ClearVoice

MARCH 31, 2021

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Reddit.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Binary Demand

MARCH 11, 2024

Strategic techniques: Network analysis: Analyze online communities to identify influential individuals based on their connections and reach within the network. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community. Those who do so will be well-positioned to thrive in the years to come.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

illumin

OCTOBER 27, 2023

Women aren’t the only demographic to have their personal stake in DEI taken advantage of, with similar patterns also being felt by racialized and disabled communities. Communicate Transparency is crucial for healthy company culture. Women are now also found to more frequently conduct unpaid DEI labor in the workplace.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

EveryoneSocial

DECEMBER 17, 2020

And our own use of the platform is not only to test ideas and product features, but to build up our brand, improve sales, build an internal work community, keep employee engagement high, and provide business transparency to everyone. It’s worth noting our primary focus has been LinkedIn for branded accounts in the last few years.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts! Like What You Heard?

CMO 62

CMO Transparency B2B Sales B2B Marketing 62