Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And every company’s ICP will be unique – to its business model, product offering, and ways of working. Facilitating this community gives us a lot of joy!”

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Valasys

APRIL 9, 2024

Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data. LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 Chris van Praag Chris van Praag is an Account Executive at Vidyard with a serious passion for using video to generate more leads, book more meetings, and close more deals.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

PureB2B

MAY 30, 2022

Generating new sales leads involves the grit of market research as groundwork, which is built through AI-analytics and customer relationship engagement (CRM). Its success can increase market share and provide the sales teams with opportunities for new sources of revenues. Offers and new leads. ?

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Your membership can be free or paid.

Marketing Websites 79

Marketing Websites Examples Lead Ranking Copywriting 79

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. However, if they see a company as authentic and in synch with those values they are incredibly loyal and happily tell others. “We’ve Lookalike modeling not being an option b/c of data sharing with ad platforms.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Salesforce Marketing Cloud

JUNE 21, 2022

They account for more than half of our inbound leads each year. And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. At Salesforce, we do this through a V2MOM , which stands for, vision, values, methods, obstacles and measures.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Convince & Convert

SEPTEMBER 30, 2021

Build connections by adding value to their newsfeeds. At Convince & Convert, we are true believers that Youtility marketing pays off in dividends. Transactions happening online take many forms — you may not get a direct sale, but an introduction or a recommendation from your network can lead to additional opportunities. .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. You have to have empathy for where they are in their lives and how your product or service can provide value to them.”. Hold your work accountable to your organization’s mission and values. .

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

6sense

NOVEMBER 9, 2021

According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. If you are a B2B marketing leader and would like to join this community, please let me know. MQL just becomes a leading indicator.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Mereo

APRIL 28, 2022

It is a code, the values, we Baylor Bears adhere to as a member of the Baylor Family, because being a Baylor Bear means we get to be part of something bigger than ourselves. We find community and purpose that lasts a lifetime. What are your shared goals and values? THE POWER OF ORGANIZATIONAL ALIGNMENT. .

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Marketing Insider Group

MARCH 28, 2023

You rely on your customer database to make important decisions, personalize customer communications, and generate leads. If you want to organize your business’s consumer data, but feel uncomfortable diving into the deep waters of data hygiene, consider hiring experts to lead the way. Free events, classes, and workshops.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Optinmonster

OCTOBER 31, 2023

SEO Benefits: Search engines value user engagement. Articles with high click-through rates act as ranking factors for search engines , signaling that the content is valuable, potentially boosting its ranking in search results. Misleading headlines can lead to high bounce rates.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

LeanData

SEPTEMBER 7, 2021

OpsStars is the only community dedicated to the field of B2B Revenue Operations. Throughout the year, it brings Ops professionals – running the gamut of Marketing, Sales, Revenue, Sales Development and Customer Success operations – together to advance to collective cause. Day 2 Workshops. Day 1 Can’t-Miss Sessions.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Align your offline community with your company’s mission. What do you want to achieve with your offline community? What do they like about you?

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Onalytica B2B

APRIL 26, 2018

Show that you value them and what they have to offer; show them that you want to work with THEM. An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus. More on this over on our blog post called: How to Guarantee Content Shares from Influencers.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

Communities 127

Communities Fulfillment CAN-SPAM Guidelines 127

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . And, in all your actions, ask yourself the question, “Will it increase the flow of value?”. Each year, one of the biggest highlights is the annual OpsStars conference. . Make Way for the RevTech Stack.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

AUGUST 30, 2021

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. Stories that begin with “As a marketer….”

Peer-to-peer 120

Peer-to-peer Planning Deliverability Work Management 120

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. What makes Monica’s email course such a powerful, engaging lead magnet? Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

B2B Marketing Exchange

NOVEMBER 21, 2023

Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. This event is near and dear to our hearts, and we love flying out to Scottsdale every year to meet with our B2B community. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Principles : Unifying people with a shared set of operating principles on how to lead, collaborate, communicate and make decisions in their work. Reduction of agency-wide costs.

Advertising Agencies 95

Advertising Agencies Organization Paid Search Agency Work Management 95

Salesforce Marketing Cloud

JULY 14, 2022

Before joining this community, I had forged a decent career in service and experience design. They also connected me with a community of people going through similar experiences for support and advice. Learn relationship design fundamentals and how they help you connect better with customers and communities. HIT THE TRAILS.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Heinz Marketing

JUNE 7, 2021

Thought you guys did a great job continuing to build and foster community among the group as well. And one of the things I’ve always enjoyed about the SiriusDecisions models is a couple of things. These are models, but you do a great job in the event in particular of showcasing how it’s being put into practice by companies.

Forrester 122

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 122

Sprout Social

FEBRUARY 1, 2021

In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. These icons remind us to put our values into practice and showcase who we are as a team. George: First, we held workshops with the members of each BRG.

Resources 92

Resources Design Business Lead Ranking 92

ConvertKit

JANUARY 27, 2021

This leads to 40 landing page views a month from their 500 followers. Two of their blogs rank in the top search engine spot for niche keywords that garner 100 searches each per month. No matter the channel, driving traffic to your landing page is about providing value to the right audience. Image via ConvertKit Community.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Brandpoint

JANUARY 29, 2020

” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.” My team works very closely with all of the teams within Ignite every step of the way.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Seismic

JUNE 28, 2023

It’s a time to celebrate and honor the LGBTQIA+ community’s long-standing impact and ongoing movement toward equal rights. This year, Seismic Pride Alliance – our LGBTQIA+ Community of Belonging (CoB) – celebrated Pride through a variety of activities aimed at educating, building community, and allyship.

Communities 52

Communities Fulfillment Opinions Intent 52

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Barrier #2 – Your company’s NOT the market leader .

Work Management 113

Work Management Marketing Management B2B Marketing Planning 113

MKT1

FEBRUARY 27, 2023

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Salesforce Marketing Cloud

MAY 1, 2024

When agents feel valued and appreciated , they’re better equipped to withstand stress. Encourage teamwork, collaboration, and open communication. Empowering agents not only boosts their confidence but also enables them to provide personalized and efficient service, leading to greater job (and customer) satisfaction.

Customer Satisfaction 59

Customer Satisfaction Work Management Training Fulfillment 59