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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Being aware of common pitfalls can save you time, resources, and ensure your video content hits the mark every time. Because video content is king, and the throne is only getting bigger. Here are some key missteps to avoid: 1.

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Amplifying Our Underrepresented Community Trailblazers

Salesforce Marketing Cloud

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

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Top Resources for Women in the Workplace

SmartBug Media

Despite the constant struggle for equality, women have found ways to make our voices heard through different initiatives that range from in-person events to online communities. We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. The Career Contessa.

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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media. But the big miss in many cases is social media staffing.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It categorizes a company’s social contribution, from fulfilling basic needs to creating positive change that benefits clients and society. Functional : Fulfilling basic needs (e.g., They share relatable content about the struggles and triumphs of everyday work life, fostering a sense of community and connection.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Easy, right?