Hubspot

SEPTEMBER 10, 2020

Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. Re-envision your event entirely when shifting to online — don't just "copy and paste" the in-person schedule. For us, that equated to creating an environment that felt authentic and community-oriented.

Communities 99

Communities CMO Ad Building Paid Search Agency 99

Pam Didner

SEPTEMBER 16, 2020

Present it to your management and sales, seek their support and get approval and funding before you start. In some companies, digital marketing means owned media such as the company’s website, e-commerce, and user communities. There are many ways that webmasters or community managers can provide help to sales. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Moreover, brands today can use their websites to build a community around their product or service. Practice Proper Channel Management. Affiliate sales support independent publishing.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Zoominfo

MARCH 4, 2021

The problem is, it’s never just a one-person job. In actuality, each person at the company?—?no Tokenizing diverse candidates happens when those people are presented to clients over and over again, but never chosen for the job. Too often, companies hire a Chief Diversity Officer (CDO) and expect them to fix everything.

Companies 245

Companies Demographics Positioning Communities 245

Marketing Insider Group

SEPTEMBER 7, 2023

Vulnerability in Marketing The concept of “vulnerability” often comes up in the context of personal life. Vulnerability should be present from the get-go. Even though the company focuses on individual transformation, it has woven a sense of inclusivity and community into its messaging and core brand values.

Lead Ranking 245

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 245

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Personal development opportunities Invest in your team’s growth by offering paid time off for learning.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

MARCH 4, 2024

Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024. Let’s dive in.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 78

Modern B2B

MARCH 7, 2024

It isn’t just about personal experiences but also about understanding the lived realities of women across the world. Helen, our Business Development Manager, vividly captures this global spirit through her experiences working with NetWorks , a charity supporting vulnerable women and communities in Romania.

Paid Search Agency 52

Paid Search Agency Communities Work Management Act-On 52

Martech

MAY 18, 2022

Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. Despres and I eventually met several times in person and became fast friends. There currently is not a set standard method of consuming these immersive environments.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Circle Studio

AUGUST 28, 2020

Companies who place a high value on culture are constantly seeking new and better ways to nurture and engage their employees—from team building programs, to career training, to supporting the communities they serve. And personal interactions have always been at the core of these events and programs until a new normal evolved.

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

Directive Agency

FEBRUARY 17, 2023

Every trimester, we get together as a team to meet in person. The Executives and Senior Leaders throughout the company presented at our office in Irvine, CA. The real fun began after the presentations. Our goal is to create a comfortable environment where everyone can be themselves.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary.

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102

Martech

JUNE 1, 2022

We’re looking for someone who can work in a fast-paced, team environment. Coach speakers/sponsors on presentation best practices. A people person: enjoys customers, colleagues, and community members. Webinars, buyer’s guides, and content syndication are among the channels you’ll work in.

Work Management 110

Work Management Marketing Management Service Customer Satisfaction 110

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), Their support has funded and enabled our research and made it possible for us to share the results with the martech community at no cost to you.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

Circle Studio

DECEMBER 16, 2021

Companies who place a high value on culture are constantly seeking new and better ways to nurture and engage their employees—from team building programs, to career training, to supporting the communities they serve. And personal interactions have always been at the core of these events and programs until a new normal evolved.

Paid Search Agency 78

Paid Search Agency Companies Work Management Marketing Management 78

Martech

MAY 18, 2022

Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. Despres and I eventually met several times in person and became fast friends. There currently is not a set standard method of consuming these immersive environments.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Martech

NOVEMBER 23, 2021

Responsible marketing is an approach that ensures you’re not just meeting customers’ needs, but you’re also having a positive impact on the community that you’re both a part of.”. The relationship between a company and the environment is important. So is the personal relationship with customers.

Paid Search Agency 117

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 117

Marketing Insider Group

SEPTEMBER 15, 2020

It still isn’t the same as being physically present in a different environment. . A preloaded iPad let visitors personalize their experience. Banks face a catch-22: Customers complete most banking online, but 50% of people prefer visiting in-person branches for certain services. . 5 Examples of Phygital Marketing .

Examples 357

Examples Planning Work Management B2B Thought Leadership 357

Zoominfo

JUNE 29, 2021

Companies should strive to create a welcoming environment for LQBTQ+ employees that goes beyond putting a rainbow design on a corporate logo or making donations once a year. Raising Cultural Awareness from Within Support for LGBTQ+ employees goes beyond formal benefits and weaves in social aspects of the community, too.

Zoominfo 100

Zoominfo Communities Act-On Resources 100

Valasys

APRIL 22, 2024

Addressing issues like these not only helps recover lost sales but also improves the shopping experience, creating a more engaging and satisfying environment for customers. Adjusting the online environment to align with the unique preferences and activities of consumers allows businesses to cultivate an atmosphere of recognition and value.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Biznology

NOVEMBER 13, 2020

Challenging in the best of times, these areas have and continue to be a struggle for many of us in our work from home environments. And please stay safe and look out for your families and your community. How do we navigate feelings of overwhelm and sustained fatigue? Do we need to redefine our concepts of productivity? Articles. .

Consulting 173

Consulting Case Studies Class Spending 173

Webbiquity

NOVEMBER 16, 2021

Braden: Yeah, it was awesome just getting to network with the Minnesota startup community in person and getting a chance to do hybrid events, and see people I’ve met over the last year finally in person, masks still and all, but just still getting to see people in the flesh. I never thought I’d miss it that much.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Heinz Marketing

MARCH 12, 2022

B2B companies are thought to lead innovation, however they also have the most room for improvement regarding how they present themselves to the world. Work-life balance is a struggle for all in how much time should be dedicated to our personal versus professional lives. How to Create Community: Lessons from Homeboy Industries.

Work Management 98

Work Management B2B Marketing Management B2B Sales 98

Zoominfo

APRIL 22, 2021

Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. He was flooded with the fear and stress of remaining employees whose personal lives were, because of COVID-19, inevitably bleeding into the workplace. And all of that is correct.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Sprout Social

JUNE 7, 2023

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. Define your goals and objectives Once you have a full scope of your business environment, you must define your goals and objectives.

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. 3 of the best use cases for the B2B metaverse.

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Zoominfo

NOVEMBER 12, 2020

And trying to get better rights and get more black employees and recruit in historically black colleges and helping communities, but that’s every day of my life, what I’ve lived with.”. I think that raising up and empowering even just one person has an incredible domino effect across the organization. That’s activism.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

JUNE 8, 2020

We recognize that diversity is a core component of our business and the right thing to do for our workforce and communities.”. Jill’s quote shared by her team on twitter : “It’s critical we create an open and collaborative environment where all people have an opportunity for their authentic voices to be heard.”

Storytelling 285

Storytelling CMO Paid Search Agency Companies 285

Biznology

AUGUST 7, 2020

Of particular relevance (and help, I believe) are the 3 articles that look at boundary management and healthy and sustainable home working environments. And please stay safe and look out for your families and your community. Both offer great insights into motivation, determination and resilience. As always, happy reading and listening!

Ad Building 104

Ad Building Allocation Training Startups 104

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Curiosity, adaptability and community.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

SmartBug Media

OCTOBER 30, 2020

This could mean the difference between a 50 person event versus a 1,000+ person event. Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? As mentioned above, the ability to utilize a pre-recorded presentation is a feature to look for when choosing a platform.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Optinmonster

OCTOBER 17, 2023

Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research. You can also use social media to your advantage.

Research 95

Research Case Studies Case Study Skype 95

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? Isn’t it enough to have a snappy name and pithy slogan?

Branding 223

Branding Brand Identity Business Zoominfo 223

SalesIntel

FEBRUARY 26, 2024

This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. The volume of emails and thoughtless outreach in the traditional automated environment can be exhausting for buyers. No, we don’t just mean dynamic tags).

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. The volume of emails and thoughtless outreach in the traditional automated environment can be exhausting for buyers. No, we don’t just mean dynamic tags).

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52