SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 90

Case Study Case Studies Work Management Studies 90

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. This year, B2B Forum is happening in Boston in person or you can join online. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Brandpoint

APRIL 7, 2021

Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Read More: How Are Marketing Leaders Making the Most of Virtual Events? ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

BDB

JANUARY 12, 2024

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. Instead, try using real-time interaction to encourage discussion, alongside pre-made content that can bring presentations alive. 2 It’s easy to see why they’re making these changes.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” Winning an iPad is kind of a lonely experience, tell your co-workers and they’ll probably feel bored or jealous.

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. This event is held by the Ohio Small Business Development Center at Columbus State Community College.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Plan for a mix of pre- and post-virtual events and shorter in-person events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Adobe Experience Cloud Blog

AUGUST 13, 2012

. “The Human Touch” – so much of what we do these days is online, we want to have a forum to meet and engage with our community in person. Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. ABM Requires 100% Personalization of All the Content You Create. It took one person about six weeks to run, spending about half a day each week.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

JUNE 20, 2018

Publish your best reviews from communities like Yelp right to your website. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Host your own offline, in-person events. Collect email addresses at registration. With a Partner. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Webinato

SEPTEMBER 9, 2015

A number of factors, which we will analyze below, positively affect the attendee’s decision to act in front of his/her computer monitor without meeting you in person. A certain comport level must be reached for a person to willingly take a step. The presentation content evidently affects the credibility of the presentation.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. A virtual event is a multi-dimensional event in a virtual space that allows people to learn and interact together in ways similar to the experience of an in-person event. Networking and Community Building.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Optinmonster

FEBRUARY 18, 2024

Robert Cialdini , professor of psychology and bestselling author of Influence: The Psychology of Persuasion, says: “If you can get people who are similar to the person you’re trying to persuade to speak on your behalf, it’s a lot easier for you than if you have to try to hammer your message one more time into a reticent mind.”

Opt-out 64

Opt-out Trigger Marketing Opt-in Co-Registration 64

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Optinmonster

FEBRUARY 15, 2024

You can show purchases, registrations, signups, or anything you want. For B2B companies, the person’s title and company are also listed. This results in massive free marketing for ROKR, as people who join because of a single purchase see a thriving community of over 22,000 members.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Hubspot

AUGUST 26, 2010

This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. during the first few years it had that select-community feel -- like Orkut when Google first launched it, or FriendFeed. High signal to noise ratio ".

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Think About This.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO’s versatility and comprehensive set of features make it a popular choice in the WordPress community for achieving better SEO results. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Sword and the Script | B2B

NOVEMBER 24, 2020

While there’s been some positive news coming out of the medical community for combatting the virus, chances are virtual events are still going to play a significant role for many B2B marketers throughout most of 2021. 65% put presenters on video (as opposed to just slides or audio). Give our services a try.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Hubspot

MAY 19, 2011

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. So once we get past 10,000 or 12,000 registrants, then I start tweeting about the fact that 10,000 people are signed up for this webinar. Study what people with great presentations do.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Heinz Marketing

MARCH 11, 2019

And every episode of Sales Pipeline Radio is always available past, present, and future on SalesPipelineRadio.com. As you mentioned, I classify myself more as a demand pipeline and products person versus a brand person. If you listen to the podcast, thanks for subscribing. Thanks for downloading. Derek: Yeah.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. Best practices for executing ABM campaigns include aligning sales and marketing teams, using data-driven insights and personalizing your messaging.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

OCTOBER 17, 2018

Capland's team zoomed into the data and noticed that many users who borrowed a video from Wistia just to complete that onboarding step actually viewed it -- which presented an opportunity. "We As it turns out, the experiment proved to be a great way to remind the community that certifications do expire. Experiment Plan.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

LeanData

SEPTEMBER 30, 2022

With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. Evan Liang, Co-Founder & CEO, LeanData. In the afternoon, Sangram Varje took the stage in the keynote room to deliver his presentation, “How Modern Revenue Leaders Go-to-Market.”

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO’s versatility and comprehensive set of features make it a popular choice in the WordPress community for achieving better SEO results. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 13, 2016

The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. If you missed the presentation or weren’t able to make it to #FlipMyFunnel, you can check it out on Slideshare.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. Marketing Technology Professionals of the World Unite!

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. Cumulative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 2, 2017

Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Bracket of favorite projects within the industry to create community experience. Create an interactive quiz for booth activity.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JUNE 4, 2019

She also expresses that, “timeliness is also key”—discovering whether the topic is in-demand at the time you’re planning to present: “For example, the new overtime rule is expected to be announced in March, so my company is planning to do a webinar on the outcome later in the month. Our registrations increase by 74 percent”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Or Sephora, who have mastered brand community with their content, inviting their audience into an engaging, educational, empowering environment.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Top Rank Marketing

SEPTEMBER 18, 2023

In this interview, Ann and TopRank Marketing co-founder Lee Odden have a frank and insightful conversation about the integration of generative AI in content creation. PLUS: Get $200 off individual registration and $400+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 109

B2B Marketing Marketing AI Work Management B2B 109

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. When buyers of professional services look for experts who can help, they attend events—online and in person. A growing number of events require speakers to center their presentations on case studies.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Hubspot

MAY 22, 2018

In personal computers, we support three main lines: 1. How will tasks and responsibilities be assigned to each person or each team? Includes brief bios of each team member and highlight any relevant experience and education to help make the case for why they're the right person for the job. Product and Service Description.

Startups 101

Startups Top of Funnel Work Management Business 101