KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Then, we moved to holding one-day conferences. Provides Expertise. and London.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

MAY 23, 2017

The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. One of the quickest and easiest ways to help build brand awareness comes from the people who are (hopefully) already committed to the company – employees.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Why not include it in your B2B marketing strategy? Company news announcements. Exclusive Communities and Facebook Groups. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. What does this mean for B2B marketers? Top of Funnel Content Marketing Assets. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Industry or community-specific (example: #BookTok). fyp #minions #banana. ?

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

Conductor

MARCH 8, 2022

Aleyda Solís is a well-known and experienced international SEO consultant, author, and speaker, with over 14+ years of SEO experience in European, American, and Latin-American companies. One of the many inspiring women driving innovation at Conductor, Lindsay Boyajian Hagan works as the Vice President of Marketing.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. Marketing isn’t about campaigns any more. It’s always-on. This is a tricky proposition.

Conference 116

Conference Organization Paid Search Agency PR 116

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 19, 2015

If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. More Substance, Less Fluff.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

ClearVoice

JUNE 15, 2020

As a result, businesses, organizations, and communities must now figure out how to function and work together differently yet still continue to be productive. Focus groups allow marketing and development teams to effectively research and gather insights about brand, company, or product impressions, and explore product and feature ideas.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

KoMarketing Associates

OCTOBER 19, 2017

With such a large user base, more and more companies have started using Weibo to communicate and engage with their audiences. These numbers show how important it is for B2B companies in the China market to have a presence on Weibo, but also how much of a challenge it can be to stand out in a competitive environment.

Profiling 120

Profiling Examples Enterprise Management B2B 120

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Mari Smith , entrepreneur. Also impressive?

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). How do you do this? Respond to questions and statements.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Annual rankings. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. The wall on your Facebook company page offers a lot of opportunity. Photos – upload company photos.

Facebook 100

Facebook Trade Show Press CPA 100

KoMarketing Associates

OCTOBER 8, 2015

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. This puts a great deal of stress on marketers, making it more important than ever to implement high performing marketing strategies.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

JUNE 10, 2019

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change. Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry.

Personalization 78

Personalization Lead Scoring Lead Ranking Paid Search Agency 78

KoMarketing Associates

JANUARY 30, 2018

Facebook keeps leading the social scene (yes, this includes B2B companies); in order to receive updated information about changes in the platform or updates, we recommend checking out Jon Loomer and Susan Wenograd ’s blogs. On social media, many PPC professionals ask questions or participate in different online communities.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Hubspot

MAY 26, 2020

Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online.

Service 101

Service Brand Identity Branding Budget Programs 101

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. For instance, if you were a convention center that held several yearly business meetings and conferences, you could create 360-degree photos and videos of all your available meeting spaces. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Atomic Reach

MARCH 18, 2019

com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. Bryan Eisenberg is a pioneer and an international authority in online marketing. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232