KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JUNE 27, 2017

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). Cisco is a large technology company and it’s important for them to showcase the various ways they are innovating. Let’s take a look: Cisco. Why it Works: Innovation.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

SmartBug Media

APRIL 8, 2019

But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Why Social Media Is Important for Senior Care Communities. Before talking specifically about Facebook, I want to highlight the importance of broader social media marketing.

Communities 67

Communities Facebook Allocation Buyer Personas 67

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. This has led to a need for companies to grow brand influencers. for every $1 spent.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Heinz Marketing. Company: SaaStr.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 126

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Anything Goes Marketing

JUNE 24, 2007

Like a slot machine, Xbox (Microsoft) makes you not only shell out for the system and the games but if you want to play online, you need an Xbox Live subscription. Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 These questions are sent to the community daily via email.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

BOP Design

APRIL 26, 2022

The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Attending these virtual events is a great introduction to LinkedIn Marketing Solutions and creates educational materials for anyone looking to learn more about B2B marketing.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

KoMarketing Associates

JUNE 25, 2019

Why not include it in your B2B marketing strategy? Here some ways you can incorporate live streaming into your existing social media marketing strategy: Interviews and discussions with industry experts. Company news announcements. Exclusive Communities and Facebook Groups. New product tutorials or walkthroughs.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Biznology

FEBRUARY 20, 2017

This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew. Conclusion.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Industry or community-specific (example: #BookTok). fyp #minions #banana. ?

Effectiveness 115

Effectiveness Social Media Paid Search Agency Viral Marketing 115

EMagine B2B Blog

JANUARY 24, 2014

Web site projects are often catalysts for changes in the way companies tell their stories externally. Your company website MUST cater to mobile, desktop, and everything in between. If you want SEO success, you need a content marketing strategy for 2014! LinkedIn has become THE social network for the B2B community.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Determine key communities and platforms.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 12, 2018

When you have a virtual product, it’s much easier to do online demos or walk-throughs for clients because the product itself is online, so users can actually experience it in real time, instead of imagining what it’s like physically (like you would for a virtual tour of an office building, for example). Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. by many companies is claiming their local review pages. Some of the below cater to software company reviews. Citysearch. Best of the Web.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Contribute To The Community. Get Reorganized. Step Outside of Your Comfort Zone.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Martech

JUNE 9, 2022

Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. More than 90% of all the online marketers I know are focused on direct response where efforts can be directly tracked… with this basic ads platform, it appears that tracking will be rather difficult,” Maly said.

Facebook 107

Facebook Planning Paid Search Agency Ads 107

KoMarketing Associates

JUNE 17, 2020

The place your company posts…. Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Instagram can be a useful platform for a B2B company. Ah, Instagram. Inspiring quotes laid out in a visually compelling way.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. What does this mean for B2B marketers? Top of Funnel Content Marketing Assets. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 23, 2017

The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. One of the quickest and easiest ways to help build brand awareness comes from the people who are (hopefully) already committed to the company – employees.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. IT marketers meeting buyers' online content needs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

SmartBug Media

OCTOBER 14, 2019

A senior care marketing plan can be overwhelming, especially when you’re deciding which tactics you should include, and which you should skip. However, whether you operate a hospice care program or an assisted or independent living senior community, you won’t want to put content marketing on the back burner. The power of video.

Planning 74

Planning Content Marketing Paid Search Agency Content 74

EMagine B2B Blog

JUNE 11, 2013

In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. Daniel Harris, contributor to Business to Community says that mobile technology has its advantages to traditional technology.

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. How to Market Your Nonprofit to Your Online Community.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Zoominfo

JUNE 28, 2018

According to their website, SHRM provides education, thought leadership, certification, community, and advocacy to enhance the practice of human resource management and the effectiveness of HR professionals in the organizations and communities they serve. SHRM is the go-to resource for HR professionals and recruiters around the world.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Markus Reutner , Digital Marketing Manager, Emarsys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JANUARY 19, 2022

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Lauren Patrick, VP of Marketing at Curricula. 71% of customers expect companies to be able to communicate with them in real-time. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248