SmartBug Media

MAY 20, 2020

If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

DiscoverOrg

FEBRUARY 13, 2019

Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Fair warning : Most registrations do not come from the social networks so use this tactic with that expectation. This is not a sales pitch.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Salesforce Marketing Cloud

JUNE 21, 2022

They account for more than half of our inbound leads each year. So how do you build an experience that excites, educates, and engages attendees – both in person and virtually? The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.” Not for registration numbers.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

The Empathy Marketing Blog

JANUARY 30, 2020

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Why do marketers need to rethink their content/lead generation? Here are some leads.” Dave is also known as DG.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Unbounce

MARCH 2, 2020

This means that SaaS pages are less likely to convert than the majority of other industry landing pages covered in their in-depth research—including ecommerce and education pages. They get the concept of focusing on a singular offer and leading visitors down the funnel. Coming in third place were “Lead Magnet Pages” at 21%.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

BDB

JANUARY 12, 2024

We all lead busy lives, so enabling remote access helps to promote participation– anybody can attend, wherever they live. Know your audience first – are they looking for education, emerging trends or the hottest new ingredients that will inspire the next generation of food and nutrition products?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. Add new leads to the top of your sales funnel. Move existing leads further down your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. We rely on many industry peers and CMWorld speakers for continuing education and advice.

Webinar Metrics 105

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 105

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

AUGUST 20, 2019

Nonprofit organizations can be philanthropic, religious, educational, artistic, or scientific in nature. TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial Co-Venture Donations. training and leading any volunteers.

Co-Registration 95

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 95

Computer Market Research

MAY 3, 2016

The current infrastructure of the B2B marketplace has segmented buyers into a much more cynical mindset, resulting into the persuasion of potential leads into conversions a much more difficult game to play. Here is what the modern day B2B consumer is motivated by: 1.) Not spreading awareness to your brand.

Advertising Agencies 68

Advertising Agencies Advertising Channels Marketing Management Co-Registration 68

Valasys

JUNE 10, 2019

The average time being spent on pages can be directly co-related with prospects’ indulgence on the site. These KPIs are aligned with tracking conversions generated or metrics that might lead to immediate conversions. Signing-Up For Newsletters, Webinar Registrations, Get-A-Quote Form Download, etc.: Bottom-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

InsightSquared

MAY 6, 2019

BOSTON – May 6, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is inviting revenue operations, sales, and marketing teams to stop by booth #427 at SiriusDecisions 2019 Summit , taking place on Sunday, May 5 – Wednesday, May 8, 2019 in Austin, TX. Registration is required at: [link].

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. We find our audience prefers our long-form, educational blog posts around social media marketing. Click To Tweet. njellering Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Computer Market Research

MAY 3, 2016

The current infrastructure of the B2B marketplace has segmented buyers into a much more cynical mindset, resulting into the persuasion of potential leads into conversions a much more difficult game to play. Don't have time to read this article right now? Download the PDF! Here is what the modern day B2B consumer is motivated by: 1.)

Advertising Agencies 60

Advertising Agencies Advertising Channels Marketing Management Co-Registration 60

Vidyard

SEPTEMBER 30, 2014

“We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. “With Vidyard, we have the tools and data we need to get the most out of our video content. .”

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? This approach combines the educational and interactive nature of webinars with marketing objectives. Webinars are a different kind of lead magnet , potentially offering even more value and better leads than a downloadable checklist or ebook.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. True Influence illustrates this nicely.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list? Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. ” Here are a few quick tips for your landing page headlines: Always lead with benefits—what's the key takeaway attendees will get from your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Pam Didner

JANUARY 1, 2021

A large part of your career trajectory should be supported through ongoing education. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. 7 Event Industry Predictions in 2021. The Sales 3.0 B2B Marketing Forum.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? Want to learn how to get more leads and increase your online sales? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. After all, today’s leads are tomorrow’s customers. What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Marketing Insider Group

SEPTEMBER 17, 2020

Lead Generation. Both webinars and virtual events can be used to host educational sessions, interviews, product demos, etc. Apart from educational sessions, virtual events can also offer attendees the opportunity to access pre-recorded content based on their preferences. Lead Generation. Attendee Event Experience.

Webinar Metrics 349

Webinar Metrics Co-Registration Conference User-Generated Content 349

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. 19) Leverage your company's YouTube channel.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Drive website traffic.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Marketing Insider Group

JANUARY 10, 2022

Registering early for many of the events below can lead to discounts and other perks. Registration is free! Registration is already open for 2022 , and you can still register separately for access to the complete 2021 program! There are several registration options available, and you can check them out here. SMX Series.

Marketing AI 296

Marketing AI Enterprise Management Peer-to-peer Best Practices 296

Hubspot

SEPTEMBER 4, 2012

Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. 3) Set a registration goal. Excited registrants turn into excited attendees. 2) Establish a good track record.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Sword and the Script | B2B

DECEMBER 26, 2023

The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52