Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 290

Tips Co-Registration Microsite Pricing 290

Marketing Insider Group

AUGUST 17, 2020

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Before the Event.

Lead Scoring 347

Lead Scoring Lead Ranking Co-Registration Banners 347

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. They account for more than half of our inbound leads each year. Events are at the heart of every major launch moment and announcement.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

DiscoverOrg

FEBRUARY 13, 2019

Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

BDB

JANUARY 12, 2024

More connections, more exposure opportunities that drive innovation Enabling both in-person and virtual event participation allows B2B food and nutrition brands to significantly widen reach among target audiences worldwide. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation. User Data.

Webinar Metrics 347

Webinar Metrics Co-Registration Conference User-Generated Content 347