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The State of SaaS Landing Pages in 2020

Unbounce

Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. This means that SaaS pages are less likely to convert than the majority of other industry landing pages covered in their in-depth research—including ecommerce and education pages.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Here is what the modern day B2B consumer is motivated by: 1.) Not spreading awareness to your brand.

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Here is what the modern day B2B consumer is motivated by: 1.) Not spreading awareness to your brand.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. We find our audience prefers our long-form, educational blog posts around social media marketing. Click To Tweet. Finalizing.

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Blog: Get More Value Out of Your Virtual Events and Webinars

Conversica

As a Marketer, you put a lot of sweat into attracting leads and building pipeline for your Sales team. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Webinars and virtual events are prime examples. You spend hours preparing the perfect event.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts.