Litmus

JULY 28, 2022

Jenny Hoffman – Creative Strategy, NA Lead, Spotify. Karelle Gordon – Marketing Director, Education, Fortune Media. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Jenny Hoffman.

Peer-to-peer 83

Peer-to-peer Thought Leadership Co-Registration Creativity 83

The Empathy Marketing Blog

JANUARY 30, 2020

Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Here are some leads.”

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Why do marketers need to rethink their content/lead generation? Here are some leads.” Dave is also known as DG.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Sword and the Script | B2B

DECEMBER 26, 2023

The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. They didn’t start with the most important part of startup marketing: Understanding why people buy. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148