Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” Click To Tweet.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. The company tags its publishers' content with a 2,300-topic taxonomy, allowing it to associate visitors with intent based on the topics they consume. Bombora’s core business is assembling data about B2B companies and individuals.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? More detailed descriptions can be found in the book.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Marketing Insider Group

NOVEMBER 12, 2019

Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation. Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces.

Trends 253

Trends Marketing AI Co-Registration Merchandising 253

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. ” “Sales is becoming more personal every day. .” ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. The objective goes beyond giving consumers access to premium and affordable products on Taobao by immersing them in a plethora of captivating social and video content offered by SMBs.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. The Key to Successful Content? ” Even though businesses create more content than ever (2 million blog posts are published per day!),

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. Leveraging ConnectLeader’s breakthrough dialer stack, reps can follow up on a day’s worth of cadence tasks in just one hour!

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Outbrain

OCTOBER 3, 2019

We’re passionate about driving growth for our customers and supporting the open web, which we consider critical in a world where walled gardens are strong, and perhaps too strong. Eldad Maniv, President & COO of Taboola and David Kostman, co-CEO of Outbrain will work closely together on managing all aspects of the post-merger integration.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 88

B2B Marketing B2B Paid Search Agency Co-Registration 88

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Unbounce

MARCH 2, 2020

And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. Strategy, emotion, persuasion, and most importantly—creating a customer-centric landing page. To score those above-average conversion rates, you need to optimize each page before and after you hit publish.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. ” “Sales is becoming more personal every day. .” ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Commercial Co-Venture Donations. Mobile Donations.

Co-Registration 96

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 96

Aberdeen

FEBRUARY 4, 2019

First-party intent data is behavioral information you capture on your own website, in your marketing automation system , CRM system, through customer feedback, or application logs. Third-party intent data is collected by co-operative networks of B2B publishers via user registrations, cookies, or tokens within a website.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “With Vidyard, we have the tools and data we need to get the most out of our video content. .

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We With Vidyard, we have the tools and data we need to get the most out of our video content.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Track Social Media ROI by Giving Customers Trackable Assignments. The best way to do that is to define and measure specific customer behaviors. Drive Social Media ROI with Content Marketing. Current or former customers.

Social Media 141

Social Media ROI Media Correlation 141

Hubspot

FEBRUARY 23, 2021

After giving some basic information during registration, you can also choose topics you're most interested in from a long list to help customize the content the app will suggest to you. When you press publish, the event will show up in the Upcoming tab. Pick topics of interest and follow users. Scheduling a Room.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Metadata

AUGUST 30, 2021

The high-fidelity output looks like setting up lighting, a camera, and an interview with a few customers on their turf to capture a 20-minute conversation about their experience, use cases, and outcomes using your new product. This is where you lean into a customer-led growth engine to seal the deal. Time to cash in, baby. So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

The high-fidelity output looks like setting up lighting, a camera, and an interview with a few customers on their turf to capture a 20-minute conversation about their experience, use cases, and outcomes using your new product. This is where you lean into a customer-led growth engine to seal the deal. Time to cash in, baby. So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

ConvertKit

JANUARY 17, 2020

You can funnel traffic to your page from social media, your email newsletter, partner promotions, and other channels, and convert them into registrations for your webinar. Finally, make sure you introduce yourself and any other co-hosts and include a short blurb explaining your background and why you're qualified to teach this webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM Requires 100% Personalization of All the Content You Create.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. In fact, he said he has actually removed features from the system because customers weren’t using them. True Influence illustrates this nicely.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. .” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. Registration is free! At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. Content Marketing World. SMX Series.

Marketing AI 301

Marketing AI Enterprise Management Peer-to-peer Best Practices 301

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. We already have a significant amount of content on our site. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” It’s also simple to customize.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

JANUARY 26, 2024

For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? Checking your social media profiles and asking your customer service team to find out if there are questions you keep getting. Like all content marketing, webinars rely on their titles to pique people’s interest.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Hubspot

JANUARY 24, 2013

A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. Why This Homepage Is Awesome: The color and subtle design elements in the background make this web page a great example of attractive visuals that don’t take away from the core content on the page. 7) Jacqui Co. 6) Sagmeister Walsh.

Examples 28

Examples Co-Registration eCommerce Paid Search Agency 28

Scoop.it

AUGUST 18, 2022

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. In this article, we will explain the specifics of creating highly-converting content for different stages of a SaaS funnel and show successful examples to inspire you.

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

Martech

OCTOBER 29, 2021

Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. “We are talking with the brands who do it right, getting 89% retention compared to other companies only retaining 33% of their customers.” Placing the customer at the center of these efforts is the goal.

Co-Registration 111

Co-Registration Brand Identity Branding Touchpoints 111